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Rusty Britton

Rusty Britton is president of Country Leisure Manufacturing in Moore, Okla. He is a PHTA Certified Master Pool Builder & Design Professional (Master CBP).

Business Operations
The "Unimagined" Backyard: Why the 2026 Retail Must-Have Isn't a SKU
Retailers are finding that the real 2026 must-have isn’t a product at all, but the ability to sell a lifestyle-driven backyard experience built around how customers want to live, not what they want to buy.
April 23, 2026
This homeowner loved their pool but was only getting seasonal use out of it. Once we added the lighting package, it completely changed how they used the space — turned it into a year-round environment, and created the essential 'mood' factor that sets pools apart.
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Top Stories
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Pools
The Mid-Range Pool
As buyers rethink budgets, space and long-term value, vinyl and fiberglass package pools are finding new momentum as flexible, attainable options for today’s backyard.
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Saunas
The Smart Sanctuary
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Builder
Next Level Pool Hydraulics
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Chemicals
Transporting Pool and Hot Tub/Spa Chemicals Safely
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Builder
2026 State of the Industry: Builder Report