Laci Davis

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Laci Davis is the co-founder and CEO of The Grit Game, an international rep firm that aims to empower potential within the pool and spa and backyard leisure industries.

What Techs Really Want

Pool techs are looking for solutions built for the real world, making the job faster and easier.

October 23, 2025

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Business Operations

Burning Questions Your Rep Can Answer

How to start asking your reps the right questions — they might be your most underused asset.

July 13, 2025

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Navigating 2025: Risks and Strategies

Pool and spa retailers around the country give a firsthand look at how they're approaching the upcoming busy season.

April 3, 2025

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YouTube 101: Why it Matters For Your Business and How to Get Started

A beginner's guide to YouTube, a powerful marketing tool for your pool and spa business.

January 24, 2025

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Connecting With Millennial Customers

The next generation of pool and spa buyers is already here, and reaching them requires a different approach.

September 18, 2024

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Building Customer Loyalty

How to create a thriving, devoted community around your pool and spa company.

August 15, 2024

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Testimonials and Stories on TikTok

How to use testimonials and success stories to build trust and engage customers.

April 16, 2024

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The Mid-Range Pool

As buyers rethink budgets, space and long-term value, vinyl and fiberglass package pools are finding new momentum as flexible, attainable options for today’s backyard.

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The Smart Sanctuary

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Next Level Pool Hydraulics

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Transporting Pool and Hot Tub/Spa Chemicals Safely

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2026 State of the Industry: Builder Report