Cailley HammelCailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at [email protected].Retail2019 AQUA 100 Winner: Burton Pools & SpasBurton Pools & Spas may be on the AQUA 100 list for retail excellence, but the company is also a multi-award winning building firm with a full-blown service arm.April 4, 2019Retail2019 AQUA 100 Winner: All Seasons Pools & SpasWhen it comes to retail excellence — both in the pool and spa industry and beyond — look no further than All Seasons.April 2, 2019RetailIntroducing the 2019 AQUA 100The inaugural class of AQUA 100 winners redefines what it means to be a specialty retailer.April 2, 2019RetailA Magnet For Young TalentHow can pool and spa companies keep smart young people on board? Be attractive.March 1, 2019RetailAutomatic Pool Covers: The Everyday EssentialThe convenient cover permeates the mid-range pool market.February 26, 2019NewsAmazon Launches Interactive Showroom ExperienceAmazon Showroom allows customers to design their own living rooms — and then purchase them.January 8, 2019RetailA Legendary Marketing StrategyHaviland’s new web series started as a fun experiment — but could it help raise our industry’s profile?November 15, 2018Business BriefsLPI Eliminating Dealer ProgramPortable spa dealers who carry the Catalina, Signature and Pinnacle lines will need to find a new supplier.October 30, 2018RetailBuilding an Unforgettable StoreChanges at this Tennessee store have revitalized customers’ in-store experience.August 2, 2018RetailA High-Scoring Approach To Generating LeadsHave fun while finding new customers.July 10, 2018Previous PagePage 4 of 32Next PageTop StoriesServiceJust Above the WaterlineDeposits are not the result of chemical imbalance, but simple evaporation.LegislationNew Rules For 2025 And BeyondMarketingHow Will Artificial Intelligence Affect Marketing for Pool Builders in 2025?NewsTop 10 Articles of 2024Sponsored ContentThe State of Pool Service 2025