Larry BloomLarry Bloom is a co-founder of Xmente Direct, former CEO of BioLab, Inc. and a past chairman of APSP. Contact him here.HomePart 2: What is the Value of Loyal Retail Pool Customers?Industry expert Larry Bloom explains just how much of an impact loyal customers have to your bottom line.November 27, 2012RetailPart 1: How Well Do Pool Retailers Understand Their Customers?How well do you know your customers? Many swimming pool retailers would say, “I know them very well!" However, we beg to (politely) differ...November 20, 2012BuilderSix Traps That Successful Pool Companies AvoidAfter 30+ years in the pool and spa industry, I retired and began working on a lifelong passion — understanding why otherwise-bright business people (including me) can make bad decisions when they should have known better.June 14, 2012RetailHow Swimming Pool Retailers Can Thrive In The Internet AgeMore and more consumers are using the Internet to research and make pool-related purchases. What does this mean for traditional pool retailers? And how can they stop losing market-share and customer loyalty while improving their business?January 27, 2012Previous PagePage 5 of 5Top StoriesServiceTips From a Pool Pro in Wildfire CountryWhen wildfires hit San Diego, one service company proved that clear communication and quick action make all the difference.Business OperationsBrand on the RunOutdoor LivingWhere Do We Even Start?PoolsPerfecting Substrates: The Importance of Bonding AgentsSponsored ContentEnjoy Summer Like a Pro with Aiper Day & the Scuba X1 Pro Max
