Larry BloomLarry Bloom is a co-founder of Xmente Direct, former CEO of BioLab, Inc. and a past chairman of APSP. Contact him here.RetailPart 12: The Secret to Extreme Customer SatisfactionLarry Bloom digs into the components that make up the "secret sauce" for customer satisfaction and explains why they're critical for your business.February 13, 2013RetailPart 11: Want Loyal Customers? Here's the "Secret Sauce"After carefully studying the wants and desires of loyal pool store customers, Larry Bloom has the "secret sauce" to turn casual customers into loyal ones.February 7, 2013RetailPart 10: How Much Does Competitive Pricing Influence Loyal Customers?Do your loyal customers see competitive prices as an advantage to shopping at their preferred retailer? The answer can impact your business.January 30, 2013RetailPart 9: Do Loyal Consumers See Advantages in Your Product Line?Does having that unique product line on your shelves mean much to your loyal customers? Larry Bloom went directly to pool retail customers to find out.January 24, 2013RetailPart 8: How Important is Your Store's Location?You've heard it before: When picking a property, it's all about "location, location, location." But just how much does location matter? Larry Bloom has the answers.January 17, 2013RetailPart 7: Do Strong Personal Relationships Really Matter?Think having a strong, personal relationship with your customers matters? Guess again.January 10, 2013ServicePart 6: How Do You Know If Your Service is Superior?In his latest post, Larry Bloom makes a surprising discovery: loyal customers don't necessarily see superior service as an advantage to coming to your store. Here's why.January 3, 2013RetailPart 5: How Do Loyal Retail Customers Perceive Your Staff's Knowledge?You think your staff is knowledgable, but do your loyal customers? Larry Bloom explains why it matters.December 19, 2012RetailPart 4: Why Do Loyal Customers Shop at Your Pool Store?In a study, Larry Bloom asked survey-takers for the reasons why they're loyal to their pool retail store. Here's what they said.December 13, 2012RetailPart 3: How Satisfied Are Today's Loyal Pool Retail Customers?In the third part of his series, Larry Bloom examines how satisfied loyal customers are with their pool retail store, and what it means for you.December 6, 2012Previous PagePage 4 of 5Next PageTop StoriesServiceTips From a Pool Pro in Wildfire CountryWhen wildfires hit San Diego, one service company proved that clear communication and quick action make all the difference.Business OperationsBrand on the RunOutdoor LivingWhere Do We Even Start?PoolsPerfecting Substrates: The Importance of Bonding AgentsSponsored ContentRedefining Poolside Luxury: Aiper Day Celebrates Smart Living this Summer
