AQUA EditorsProductsFritz-Pak Pool Plaster ProductsFritz-Pak's Pool Plaster products offer a fast, easy way to improve the workability of pool plaster and get a clean finish every time. These plaster admixtures improve the consistency of plaster without ruining the color, the company says. Fritz-Pak's Pool Plaster products are safe to use on all pool designs, come packaged in water-soluble bags and are specially formulated to reduce cracking as the plaster sets. fritzpak.com | (214) 221-9494April 15, 2021ProductsNatural Chemistry Retail DisplaysNatural Chemistry retail displays are ideal for retailers preparing stores for the 2021 summer season. These 4-foot racks make a natural social distancing prop — simply position racks with social distancing 'dots' on either end of the rack at 6 feet apart, allowing store staff to comfortably speak to customers while staying safely apart. The racks also include a bonus voucher for use on Natural Chemistry products purchased through the dealer’s distributor of choice. Limited supply.naturalchemistry.com | (800) 753-1233April 13, 2021Business BriefsGenesis Congratulates 17 New Society of Watershape Designers Registered MembersGenesis is proud to recognize 17 new Society of Watershape Designers (SWD) Registered members. These professionals have reached a prestigious level of education and qualification within the pool, spa and landscape industry by completing 150 hours of Genesis education.April 13, 2021NewsPkdata Announces PartnershipPkdata and H2O Marketing Solutions finalized a partnership late last month that will strengthen the alliance between the two companies and will make Jerry Kisgen, co-founder of H2O, the executive director of Pkdata’s Pool and Hot Tub division.April 13, 2021RetailWhat People Are DOING About the Trichlor ShortageAs the industry heads into perhaps its biggest swim season ever, pool companies strategize for the tab shortage.April 8, 2021ProductsHIDE Covers by Z PoolformHIDE Covers by Z Poolform are designed to have any surface material installed into the cover, enabling it to blend into the landscape and create an uninterrupted outdoor space. The HIDE Skimmer Cover is ideal for pool decks being finished with decorative concrete, stone or pavers. concretecountertopsolutions.com | (570) 587-3799April 8, 2021NewsChlorine Independence Day™: Your Plan to Beat Chemical ShortagesThe following content is a paid advertisement by Clear Comfort.April 6, 2021ProductsJED Pool Tools 40-376 SkimmerJED's 40-376 is a 2-feet skimmer and handle combination ideal for collecting debris. Made in the U.S., this product is long enough to reach in all corners of the spa, but discrete and compact enough to be tucked away at any time. The function and affordability of the skimmer makes this item ideal for retailers offering spa equipment. jedpooltools.com | (570) 344-4137April 6, 2021ProductsThursday Pools Water Safety Educational MaterialsThursday Pools has created a kid-friendly video about water safety that can be looped on an iPad or similar in pool stores, so kids are learning while parents are shopping. The video is accompanied by a 10-page coloring book that follows the video to reinforce the pool and water safety messages included in the video. The “Ten Cool Pool Rules for Kids” booklets are free to pool professionals to give away in stores or leave with clients after service visits. To receive copies of the coloring books or to obtain a copy of the video to loop, contact Annie Brock at Thursday Pools: [email protected] | (877) 929-POOLApril 1, 2021NewsLatham Plans to Go PublicLatham Group, Inc. (“Latham” or "the Company") announced it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to the proposed initial public offering of its common stock.April 1, 2021Previous PagePage 25 of 233Next PageTop StoriesBuilder2025 Awards of Excellence: Silver WinnersThe 2025 Awards of Excellence Silver winners are here! These stunning projects shine a spotlight on what’s possible when creativity meets craftsmanship.BuilderSmall Business With a Big ImpactBuilder2025 Awards of Excellence: Gold WinnersLegislationPump Motors, Heaters, and Controls Face Legislative ChangeSponsored ContentBorates: Once Per Year