Retail: Page 103

ESCAPE Consumer Campaign Begins

The national campaign to market pools and hot tubs directly to potential customers has begun.

Sponsored

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

POOLCORP

Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

Why Your Marketing Isn’t Working

Is your marketing stuck in the mud? This might be why.

Hot Tub + Hammock = Total Relaxation

Pick one: A swing on a gentle hammock, or a relaxing dip in the hot tub? Thanks to this new product, you can do both at the same time.

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NSPF Instructors Honored

The National Swimming Pool Foundation honored the organization’s Active Instructors recently for their extraordinary performance over the past year.

Tic-Tac-Toe Marketing: The Next Steps

Welcome back! In our last article we reviewed the basic concept of Organic Marketing, and walked you through the first three squares on the tic-tac-toe board. Today we'll cover the next three squares and start to form some strategies for your marketing messages.

Retail Bootcamp

APSP University will host a Retail Business Training Bootcamp on December 14 and 16.

11 New APSP Fellows Honored

APSP welcomed its fourth cadre to its Fellows Program during a reception November 9 at the 2015 PSP Expo in Las Vegas.

Manufacturer News

5 Ways to Make Your Water Testing Station Pop

The water testing center is a retailer’s most valuable asset. Here’s how you can show it off.

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The Award for Best New Product Goes To…

Each year, the PSP Expo honors one of its exhibitors with the honor of best new product. Which company took it home this year? Find out here.

VGB: Cracking The Code

While VGB altered the way commercial pools were plumbed and made them safer, it contained no mandatory provisions for backyard pools.

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2015 PSP Expo Closes With a Bang

All good things must come to an end — and that includes the PSP Expo. We take a look at just a few highlights from the past couple days and pick out a couple events worth attending.

Presidential Pools of Gilbert, Ariz., won the Fan Favorite honor in APSP's Awards of Excellence.

2015 PSP Expo: Day 1 Picks

The biggest trade show of the year is now open. Looking for an event or seminar to check out? We offer a few selections.

A look at the Welcome Party at the 2013 PSP Expo. Tonight's Welcome Party is at the same location, LIGHT Nightclub in Mandalay Bay.

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