Business Briefs: December 2015

James King (far left) is a former marine who now owns an ASP branch in Springfield, Va.
James King (far left) is a former marine who now owns an ASP branch in Springfield, Va.

ASP Holds Contest for Veterans

Calling all veterans — America’s Swimming Pool Company is accepting entries for a unique contest, the winner of which will see his or her full franchise fees waived for a year.

“As a company, we are committed to honoring our veterans,” said Stewart Vernon, CEO and founder of ASP. “We are pleased to already have many veterans in our franchise family, and are excited by the success they have found with us. We can think of no better way to show our gratitude for those who have served our country than by offering an opportunity to grow with our franchise system in a growing and demanding market.”

ASP has been named a Top 100 franchise for Veterans and franchising by Franchise Business Review. They are also proud members of VetFran, a company that assists veterans with finding franchising opportunities as a way to transition back into the civilian world. ASP is the No. 1 pool service franchise in the nation and offers a proven ROI with a recurring monthly income. In addition, ASP offers exclusive territories to each franchisee, marketing data on every pool located in that territory and comprehensive training, meaning  prior industry experience is not required.

Veterans who wish to apply for pool franchise opportunities need to apply before 12/31/2015 to be qualified for the franchise fee to be waived. More information on the application and qualification process can be found here.

Hayward Launches New Lead Generation Tool

Hayward announces the new and improved, a place potential pool owners can visit to learn more about budgeting for a pool and even build a virtual dream pool for their backyard. Referrals are sent to participating Totally Hayward Builders, making it easy for builders to reach out to potential pool owners and begin building a relationship.

According to Hayward Vice President of Sales Michael Massa, “Hayward’s newly redesigned will give our builders more qualified leads, which can help a pool professional better understand a consumer’s vision and expected budget for their dream pool design.”

From pool shape to landscaping, pool lighting, water features, pool controls, pool safety and more, creating a dream backyard escape has never been easier. Homeowners can upload a photo of their backyard and create their virtual dream pool. In just four simple steps, they can take a peek at what a swimming pool could look like in their very own backyard.

Once a potential pool owner runs through the My Dream Pool process, referrals will be delivered via email to active Totally Hayward Partners. A Totally Hayward Partner can view the Referral Dashboard at any time by logging into This dashboard allows instant access to the referral information gathered through 

To learn how to navigate the new, click here. To view the new and improved website, click here.


Watkins Announces Staff Promotion

Mahoney BbWatkins Manufacturing Corporation has announced the promotion of Sean Mahoney to director of sales and marketing for American Hydrotherapy Systems, maker of Freeflow and Fantasy Spas.

As North American Business Manager for Watkins the past four years, Mahoney has been an integral part of developing and implementing the sales and marketing strategies for AHS, a leader in the rotationally molded spa and business category. Mahoney and his team have developed all new sales and marketing programs for the brands to help generate interest in and awareness for spas as a category, and plug-n-play hot tubs in particular.

A 13-year Watkins veteran, Sean also spent seven years in the field as a regional sales manager, and nearly three years as special projects manager, in addition to his time as North American Business Manager, AHS.

“Sean has done an exceptional job leading the AHS business for Watkins the past four years. We are proud of his accomplishments and excited about his well-deserved promotion,” says Mike Dunn, Executive Vice President. 

In his new position, Mahoney will continue to lead and manage the implementation of all AHS sales and marketing programs.

SeaKlear Expands Customer Service Team

Seaklear BbSeaKlear, manufacturers of a specialty line of water treatment products for both pools and spas, is pleased to announce it now has Tanya Houff (immediate right) and Ranae Guzman (far right) as dedicated inside sales/customer service team members to serve both east and west coast customers.  Having dedicated staff for both its east and west coast customers is a part of SeaKlear's ongoing strategy to enhance delivering outstanding customer service to pool and spa professionals throughout the US.

Guzman is now the East Coast customer service representative for the company, working with customers east of the Mississippi and is is very familiar with the industry, having worked in the company’s accounting department for more than 10 years. She can be reached at [email protected].

Houff is now the West Coast customer service representative working with customers west of the Mississippi and has many years of customer service experience having previously worked for Crowley Maritime. She can be reached directly at [email protected].

Anthony & Sylvan Hires Sales Manager

Anthony & Sylvan Pools announced that Daniel Hake recently joined the team as sales manager of the Houston region. In his new role, Hake will manage the sales team in one of Anthony & Sylvan’s fastest growing markets.
“Dan’s extensive management experience will be a great asset to us as we continue our broad expansion into Texas,” says Tom Casey, vice president of sales at Anthony & Sylvan Pools. “We recently opened a new location in Katy and plan to expand further during our 70th year in business. We’re confident that Dan will help us continue making homeowners’ backyard dreams a reality.”
Hake brings more than 20 years of management experience to his new position. Prior to joining Anthony & Sylvan, he served as senior executive of customer and business development at Iron Mountain.
He earned a bachelor’s degree of science from Colorado State University and an MBA from Regis University in Denver.



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