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ProTeam: Severest Algae
ProTeam is pleased to offer “Severest Algae” — a new, unique copper blend algaecide that kills all algae of any color and any type. This product’s performance actually increases as the temperature in and around the pool water increases, working harder...
Products
Soake Pools Cold Plunge
Soake Pools, renowned New England-based plunge pool manufacturer, is thrilled to announce the launch of its first plunge pool designed specifically for cold plunging: the Soake Cold Plunge...
Pool Cleaners
Smorobot
Valor boasts the strongest TORNADO suction system in the industry and an innovative TRIDENT Vision Radar System for 3D mapping and stain identification. Adaptable to various terrains, pool shapes, and sizes, Valor cleans floors, walls, and waterlines...
Products
New & Improved: April 2024
Familiarize yourself with these new products just in time for the upcoming pool season.
Outdoor Living
Step2 Vero Line
Step2 is expanding their product portfolio to include a line of high-quality, durable and stylish pool furniture and accessories just in time for summer. The aesthetically pleasing Vero line features high-performance constructions...
Pool Cleaners
BettaBot
Betta is proud to provide a product line of exclusive robotic pool cleaners. Betta robotic skimmers have a long, 30-plus running time with a full solar power charge; a large debris basket with fine mesh catches leaves, tiny insects and animal hair...
Products
Spring Forward: 2024 Retail Must-Haves
As homeowners look to open or simply reevaluate their backyard spaces, help them get inspired with this selection of retail must-haves.
Outdoor Living
Renson Amani Salone Del Mobile 2024
Renson redefines outdoor living with ‘Amani’ at Salone del Mobile 2024. Pure comfort, architectural design and innovative engineering: Amani is designed from the heart, the company says. Dare to think differently, after all, that’s what this new...
Products
Frank Wall Enterprises: Sticky Stuff
Frank’s Sticky Stuff is a unique board and foam spray adhesive in a canister that grabs and holds the pool wall board and wall foam for use in vinyl-liner pool construction. This very tacky sticky adhesive has been improved and is now SUPER STICKY...
Chemicals
Haviland: Pool Rescue
Haviland’s POOL RESCUE is designed specifically to help remedy pools that have been affected by weather or neglected. This high-powered additive makes it easy to remove leaves and other organic settled debris from the bottom of the pool...
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2026 Awards of Excellence: Bronze Winners
From stunning residential retreats to impressive commercial installations, explore the projects that earned Bronze honors in the 2026 PHTA Awards of Excellence.
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Reading the Room Without Losing Yourself
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2026 Awards of Excellence: Silver Winners
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Pool Power Pyramid
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Industry Spotlight: LG Electronics
