AquaStar Pool Products, Inc. has hired Michael Krause to fill the newly created role of brand manager for the company. Krause has worked in the pool industry since he was a teenager and was most recently the owner of First Response Pool Service in Simi Valley, Calif.
In 2022, Krause was selected for Pool Pro Magazine’s 30 Under 40 list that recognizes young talent in the pool industry. He was also a panelist for AQUA Magazine’s October 2023 Industry Watchlist: Change of Shift article that featured perspectives from young professionals that are driving change in the industry by embracing technology and sharing knowledge.
In his new role as brand manager, Krause is looking forward to creating content that helps pool professionals grow their businesses. “AquaStar is giving me the opportunity to combine my technical skills as a pool professional and my ability to create compelling digital content. It’s a dream job for me,” says Krause.
“We are so excited to welcome Michael to the AquaStar family. Not only does he understand the challenges pool service pros face daily, he also has impressive digital marketing skills. Michael will play a key role in developing content and expanding our social media presence,” says Todd Pieri, president of AquaStar Pool Products.
Michael Krause’s position is effective immediately. He can be reached at (805) 813‐4369, or via email at [email protected].