Hayward Announces Promotion of Aaron Martin to Vice President of Marketing

Aaron HeadshotHayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a global designer, manufacturer and marketer of a broad portfolio of pool equipment and outdoor living technology, has announced the promotion of Aaron Martin to vice president of marketing. 

In his new role, Martin will continue leading Hayward’s North American marketing team and remain focused on the development and execution of brand strategy, commercialization plans and customer engagement initiatives.

“Aaron’s promotion reflects his outstanding contributions and unwavering commitment to the Hayward brand, to the industry and to our loyal Hayward customers.  His strategic vision and leadership have been instrumental in propelling our brand forward,” says John Collins, senior vice president and chief commercial officer. “I am confident that Aaron will continue to excel in his new role and drive further success and growth for Hayward.”  

Martin has provided exceptional strategic leadership and built a deep understanding of the pool and outdoor living industry. He has translated this understanding into a strategy that has engaged and activated Hayward’s customers and helped increase the trust they have in the company’s products.

"I am grateful that the company is recognizing me with this promotion. It is a testament to the hard work of our team,” Vice President of Marketing Aaron Martin says. “I am looking forward to continuing the work we do to introduce Hayward to more people in more places, and to strengthen the company’s already strong reputation in our industry.”  

Under Martin’s leadership, the Hayward marketing team has forged robust partnerships with Hayward’s customers and collaborated within Hayward to drive business growth and increase market share. 

Martin joined Hayward as the senior director of marketing in 2021. Prior to joining Hayward, he held marketing, sales, business development and operations leadership positions at companies such as Newell Rubbermaid, RSC Chemical Solutions and TTI Floor Care North America. 

Martin earned a bachelor’s degree in economics from Duke University and a Master of Business Administration from Wake Forest University. He will continue to be based in the Company’s headquarters in Charlotte, N.C.

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