Coston Wheeler Joins Tara Pools & Outdoor Products as Chief Transformation Officer

Coston Wheeler, Chief Transformation OfficerTara Pools & Outdoor Products is proud to announce the appointment of Coston Wheeler as Chief Transformation Officer (CTO), a strategic addition to our leadership structure. The role of a Chief Transformation Officer is to lead and guide significant organizational changes, ensuring the company not only adapts to the evolving market dynamics but also stays ahead of them. This position underscores Tara's commitment to innovation, agility, and a forward-looking approach in today's rapidly changing business environment.

With over two decades of commitment to Tara, Coston's rise from a material handler to an executive role speaks volumes about his dedication, adaptability, and expertise. After joining Tara in 2005, Coston pursued an MBA in international business and garnered certifications as a Six Sigma Black Belt, Lean Certified Practitioner, and ISO internal auditor. His background as a home improvement contractor lends him a unique perspective, especially considering many of Tara's customers are small business owners.

Coston comments on his new role, “My aim for Tara Pools and Outdoor Products is to emphasize innovation and customer service through strategic transformation efforts. Our plan involves harnessing digital tools, refining operations, and championing small businesses, all while staying true to our company's core values.”

In his capacity as CTO, Coston will be at the helm of organizational shifts, fostering innovation, and driving digital transformation strategies. Collaborating with the executive team, Coston will ensure that Tara Pools continually evolves and remains a frontrunner in the industry.

For more information or press inquiries, please contact: Thomas Kennedy, Marketing Director, at (256)725-2500 ext. 320 or email him at [email protected].