Long-Time Industry Veteran Retires & BioLab Hires New Director of Sales for NC Brands

BioLab, maker of NC Brands water treatment products (Natural Chemistry, SeaKlear, Coral Seas, Pro Series) is pleased to announce that it has hired RJ Wetzel to the position of director of sales for its NC Brands business. He will replace Jay Bertschy, a long-time NC Brands veteran who is set to retire in April 2023 after an incredible career with Natural Chemistry and BioLab. 

RJ grew up in the pool industry. He began his career in 1994 at his parents’ retail store, D & R Pool Sales in Ohio, eventually taking over as general manager in 2001. In 2005, RJ joined Natural Chemistry as a regional manager in the Mid-Atlantic, later covering the entire Midwest Region from Toledo. His career continued its evolution to business development management and overseeing 12 NC Brands reps as a regional sales manager.

When his family moved to Richmond, Va., RJ took a step away from the industry for a couple years. He then joined another chemical manufacturer where he worked as a regional sales manager for the past two years. RJ is excited that this next chapter in his career has brought him back to lead the NC Brands team as he rejoins the KIK/BioLab family.

In his free time, RJ enjoys volunteering with his son's basketball team and Cub Scout Pack, plus spending time with his wife, children and labradoodle.

“RJ brings a wealth of historic knowledge to the NC team,” says Ted Lawrence, VP of sales at BioLab. “We couldn’t be more thrilled to welcome him back to lead our NC Brands reps as Jay settles into his well-deserved retirement. We thank Jay for his many years of dedication and look forward to welcoming a new era of NC under RJ’s leadership moving forward.”

RJ can be reached at [email protected] or (804) 539-8801.