Easton Select Group, a newly formed national pool services and backyard leisure company that combines the expertise of Easton Pool & Spa, Plunge Pool Concepts, and Atlantic Water Services, unveiled an aggressive growth and expansion strategy backed by proven industry leaders.
Supported by significant equity investments from Brenton Point Capital Partners, the company plans to offer comprehensive pool cleaning and maintenance services in key U.S. markets, and significantly expand the distribution network for its patented plunge pools.
Easton Select Group's growth strategy capitalizes on two major home trends:
- Increased demand for pool services: The past five years have seen a significant rise in U.S. pool installations, leading to increased demand for maintenance and services. Easton Select Group is positioned to meet this demand through strategic acquisitions of small, local companies specializing in maintenance, parts, service, and cleaning.
- The rise of custom pools for smaller yards: As expansive homes are increasingly built on smaller lots; homeowners are designing unique backyards incorporating smaller in-ground pools. Easton Select Group's Plunge Pool Concepts addresses this demand with its customizable, easy-to-install and easy-to-maintain Plunge Plus line of pools that fit any size yard.
To fund its expansion, Easton Select Group secured an equity investment, led by Brenton Point Capital Partners. The investment team includes Jeff Nodland, a pool industry leader and former president and CEO of KIK Custom Products, a leading supplier of pool, spa treatment and other consumer products; and Tim Hall, who has decades of investment experience guiding family owned businesses through strategic acquisitions and organic growth initiatives. Terms were not disclosed.
Proven Leadership Team Steers the Course
Easton Select Group will continue to be led by its existing, experienced leadership team, the company says. David Hobaica, co-owner, will assume the role of executive chairman. Tim Dooling will assume the role of CEO, in addition to joining the investment team. As part of the transaction, the existing equity owners will hold onto a meaningful ownership stake in the company, ensuring continuity and a commitment to long-term success. Easton Pool & Spa co-owner Robert Hobaica will remain an investor and serve as a senior advisor.
