Clear Comfort Expands Channel Partnerships to Meet Demand

Clear Comfort announced its largest expansion into multiple channel partnerships, further fueling the company’s rapid growth. With the channel expansion, more pool professionals can now meet customer demands and access Clear Comfort’s AOP pool sanitation through POOLCORP (aka SCP Distributors LLC and Superior Pool Products LLC), Heritage Pool Supply Group, Leisure Division of Keller Supply, Swimline, Blake Sales Associates, WEK & Associates and Blithe Sales.

“We are excited to be part of the Clear Comfort channel expansion and bring our channels the leading AOP pool and spa solution,” says John Grucky, president of Blake Sales. “The market needs Clear Comfort’s patented technology that reduces the amount of chlorine required while enhancing customers’ overall experience.”

The fast-growing demand for AOP pool sanitation from Clear Comfort continues to accelerate during chlorine shortages, the company says. The channel expansion allows a wider network of dealers to take advantage of the availability of the industry’s leading Clear Comfort AOP pool and spa sanitation solution.

In addition to the company’s new channel expansion, Clear Comfort has added new dealer resources to make it easier than ever to sell AOP pool and spa sanitation systems. Clear Comfort’s new portals provide dealers access to a library of ready-to-use marketing materials, tutorial content, customer support resources and much more. 

“At Clear Comfort, we aim to deliver the industry's best support and service, even as we continue our rapid growth,” says Steve Berens, CEO of Clear Comfort. “Our new top-tier channel partnerships help us to expand our customer footprint and further enhance our offerings for dealers and customers.”

Clear Comfort’s new channel expansion is additive to its long-established dealer programs across the United States and Canada. All dealers can now benefit from additional support coverage and increased awareness of the award-winning AOP pool and spa sanitation solution. Dealers can now choose to go through distribution or continue with their existing Clear Comfort direct options. 

To support the rapidly expanding customer base, Clear Comfort has engaged with market-leading manufacturers representative firms, like Blake Sales Associates (West), Blithe Sales (Northeast) and WEK & Associates (Southeast) to provide sales support for rapid market expansion.  

To learn more about Clear Comfort’s dealer offerings or request dealer portal access, please visit

Page 1 of 39
Next Page
Content Library
Dig through our best stories from the magazine, all sorted by category for easy surfing.
Read More
Content Library
Buyer's Guide
Find manufacturers and suppliers in the most extensive searchable database in the industry.
Learn More
Buyer's Guide