Ledge Lounger Inc., designer and manufacturer of in-pool and outdoor furniture, is pleased to announce a recapitalization and partnership with Summit Park and Digital Fuel Capital, lower middle market private investment firms focused in the consumer, e-commerce and home goods sectors.
Founded in 2011 by Christopher Anderson, Ledge Lounger is known as a category creator for in-pool furniture, most famously their signature chaise, and has since expanded the product set across the entire pool and outdoor space. While Ledge sells to an omni-channel mix including direct to consumer and trade, over the course of the company’s trajectory, they have placed an emphasis on building connections with the pool industry.
"We recognize pool builders are a critical piece to our product’s success, and we aim to grow our brand as a partnership with the pool industry," says Anderson. "Our partnership with Summit Park and Digital Fuel will allow us to continue to excel at creating stylish, functional and comfortable products that create meaningful moments for families in their own backyard and at resorts around the world.”
Andrew Gilbert, principal at Summit Park, says, “We believe that Ledge is uniquely positioned as the omni-channel leader of in-pool furniture, and we greatly value the brand’s relationship with the pool builder community and the gateway that provides for the end-consumer.”
Carson Biederman, founder of Digital Fuel, adds: “Ledge has an entrenched relationship in the pool industry, and we are excited to continue and strengthen that bond while investing for growth.”
Following the acquisition, Ledge Lounger will continue operations in Katy, Texas, in their newly finished 80,000 sq. ft. headquarters and showroom. Ledge Lounger will continue to innovate stylish products for outdoor living for both their consumer customer-base, as well as their B2B partners across the trade, retail and hospitality channels.