Central Jersey Pools Named PHTA's Retailer of the Year

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The Retailer of the Year Award is a peer-nominated award given annually to a retailer who has advanced the retail profession through outstanding achievements and dedication to the industry.

The 2019 Retailer of the Year Award Winner:

Steve Metz and Michael Metz
Central Jersey Pools
Freehold, N.J.

Steven and Michael Metz are perfect examples of how habitual dedication to retail education and training can pay off for your business. Under their leadership, Central Jersey Pools has become a hotbed of retail innovation, including the introduction of cutting-edge marketing and point-of-sale lead-generation programs that have had a direct impact on revenue.

As Jeffrey Campbell, director of business development at Clear Comfort Water, wrote in his nomination: "Through their innovative online and in-store marketing, feature products are highlighted, information is provided, call to action is encouraged, and follow-up is initiated after the sale. The retail segment of the PHTA would greatly benefit from this method, and they lead the segment in my opinion."

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