Business Briefs: November 2015

Breast cancer survivor Traci Andrews was the lucky winner of a special-edition pink hot tub.
Breast cancer survivor Traci Andrews was the lucky winner of a special-edition pink hot tub.

Spas For a Cause Raises $10,000 for NBCF

Spas for a Cause, founded by Freeflow and Fantasy Spas, recently threw a “Pink Party” in Vista, Calif., to raise money for the National Breast Cancer Foundation. Hundreds attended and purchased raffle tickets in hopes of winning a special edition pink hot tub.

Before the raffle, local breast cancer survivors Kathleen Shawl Parkes and Traci Andrews spoke about their journey and reminded guests of the importance of early detection. The night wrapped up with a raffle to win the hot tub. The lucky winner was none other than breast cancer survivor and guest speaker Traci Andrews.

All proceeds from the raffle were donated to NBCF. In addition, a portion of all sales of the pink Freeflow and Fantasy spas sold worldwide throughout October were donated as well.

“We’ve seen firsthand the power that warm water has to bring families together for comfort and support; something that is truly needed when battling cancer,” says Caitlin Woelfel, brand manager for Freeflow and Fantasy Spas.

And in more good news: Freeflow and Fantasy Spas challenged themselves to raise $10,000 for NBCF in October. They met their goal.

Evosus Promotes Braks to VP of Operations

Evosus Business Management Software is pleased to announce it has promoted Christina Braks to VP of operations and has hired Dan McManus to take over her position as VP of sales and marketing.

Christina Braks and Dan McManusChristina Braks and Dan McManus

Braks will now be responsible for the oversight and execution of management team goals and current business strategy. She will assume many day-to-day management duties including tracking goal progress and making key process and operations decisions. 

McManus, who will assume Braks’ position as VP of sales and marketing, was one of the original team members who started Evosus and has served on the Evosus Board of Directors, making him very aware of the company’s current operations. He most recently worked as the director of corporate sales at Rosetta Stone in North Carolina and brings a larger scale perspective and entrepreneurial sensibility to the team.

AquaFinesse Grows Team with Two Additions

AquaFinesse, manufacturer of a natural water care system for pools and spas, is proud to announce the addition of two new team leaders: Matt Frey as national sales manager and Cindy Paradiso as marketing manager. Frey joined AquaFinesse in February 2015 with a background in radio and medical sales. Additionally, he has an innate understanding of the pool industry with his father, David Frey, working in the industry for 36 years. Frey is based in Davenport, Fla.
Paradiso joined AquaFinesse in August 2015 and will manage marketing initiatives in the U.S. and Canadian markets. She returns to the pool and spa industry after a 10-year hiatus developing valuable marketing skills in other industries. She was previously employed in the pool and spa industry with Aqua Clear Industries, Club Pro and Recreational Water Technologies. Paradiso is based in Grand Rapids, Mich.

Blake Sales Associates Announces New Hire

Blake Sales Associates is proud to announce its newest hire, Brian Duyanovich. He joins  a team of five that currently cover 11 Western states for a variety of manufacturers who sell
products to the pool, spa, and outdoor living industry.

In particular, Duyanovich will be responsible for the promoting of sales in the Northern California territory from Monterey to the Oregon border, including Reno, Nevada.

Most recently, Duyanovich worked at Best Buy Pool Supply in Rancho Cordova for the past seven and a half years in various capacities, and for the past three and a half years served as the company’s technical sales manager. 

National Plasterers Council names Greg Garrett as Director of Technical Services

In October, the National Plasterers Council upgraded its technical offerings to the pool plastering industry by creating a new role: director of technical services. The NPC board unanimously elected Greg Garrett to this position at its August 2015 Board Meeting.

“Through creation of this position, the NPC has enhanced its focus in the areas of technical information development, pursuit of new research opportunities, and membership support functions,” says NPC Chairman Dave Schilli.

Garrett is an active member with the Evaporation Study led by the NPC and sponsored by the California Pool and Spa Association, the Independent Pool and Spa Service Association and the Association of Pool and Spa Professionals at the National Pool Industry Research Center located at California Polytechnic State University in San Luis Obispo, Calif.

“NPC Membership looks to the Council for more research and technical data to address key issues that face the cementitious interior pool finishing industry,” says NPC Executive Director Jeff Henderson. “From the added support Greg will deliver to our popular Pool Inspection Evaluation program to his involvement in the development of the latest edition of the NPC Technical Manual, Greg’s experience and attention to these programs will enable the NPC to create a more positive impact in the industry.”




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