New Spa Line

Dec 18, 2017

Naturalchemistry Product2

One Step, Cleanse Weekly, Clarify and Spa PH Increaser

Industry Spotlight: LG Electronics

Industry Spotlight: LG Electronics

Pool chemistry pyramid showing three levels: Chlorine (Cl) at top, pH in middle, and Alkalinity and Borates at base, displayed poolside.

Pool Power Pyramid

Luxury modern home with illuminated pool and manicured lawn at dusk, featuring HIA 2026 Gold Award of Excellence badge

2026 Awards of Excellence: Gold Winners (Part 2)

Luxury modern home with turquoise pool surrounded by mature trees and manicured landscaping, featuring 2026 Awards of Excellence gold badge

2026 Awards of Excellence: Gold Winners (Part 1)

2026 Awards of Excellence: Silver Winners

The 2026 Awards of Excellence Silver winners showcase exceptional pool and spa projects that combine creative design, expert craftsmanship and technical precision.

Modern luxury home with infinity pool overlooking landscape, featuring WAF 2026 Silver Award of Excellence certification

Sponsored

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

POOLCORP

Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

Pool Power Pyramid

A new approach to water balance shows how chlorine, pH, alkalinity and borates work together.

Pool chemistry pyramid showing three levels: Chlorine (Cl) at top, pH in middle, and Alkalinity and Borates at base, displayed poolside.

2026 Awards of Excellence: Gold Winners (Part 2)

The second installment of the 2026 Awards of Excellence Gold winners showcases more standout projects recognized for exceptional design, craftsmanship and technical execution.

Luxury modern home with illuminated pool and manicured lawn at dusk, featuring HIA 2026 Gold Award of Excellence badge

2026 Awards of Excellence: Gold Winners (Part 1)

Throughout October, we’re announcing the winners of the Pool & Hot Tub Alliance’s prestigious Awards of Excellence. The first installment of Gold-winning projects pairs striking design with the technical skill and craftsmanship that bring each vision to life.

Luxury modern home with turquoise pool surrounded by mature trees and manicured landscaping, featuring 2026 Awards of Excellence gold badge

Business Operations

How AI is Redefining the Modern Pool Business

AI isn’t coming for the service truck. But it’s coming for everything around it, and the pros who learn to wield it are quietly pulling ahead.

Man in navy polo shirt working on laptop at desk with documents and coffee mug

One Goal, Two Standards: How PHTA-6 and UL 1563 Were Harmonized

A look at how industry collaboration brought PHTA-6 and UL 1563 into alignment, creating clearer roles for portable spa construction, certification and installation.

Modern hot tub installed on a concrete patio beside a contemporary home with dark siding and large glass doors

The Perfect Hot Spot

How to help customers find the ideal location for a hot tub installation.

Two men discussing backyard landscape design near a swimming pool and manicured lawn

In the Business of Being Present

A Vermont dealership shows how staying visible and connected to customers has kept hot tubs at the heart of its business.

Four team members posing together in a hardware or supply store with shelves of tools and equipment visible behind them

Business Operations

The New Pool Buyer is Payment-Conscious

Today’s pool buyers are more payment-conscious, prompting pros to rethink how they talk about price and financing.

Luxury backyard with resort-style pool, fire feature, spa, outdoor kitchen, and landscaping with three people reviewing plans

The Healing Current

Moving water can transform a pool into a powerful setting for therapy and recovery.

Aerial view of a swimmer with arms outstretched in a large blue pool surrounded by white deck and green plants

Business Operations

Why Good Sales Messages Start Long Before the Sales Conversation

Better listening and stronger client understanding can lead to more effective sales messages.

Service professional in branded polo and cap discusses pool project with female homeowner by residential swimming pool

Waterscapes as Wellness: A Designer's Manifesto for Sensorial, Soulful Spaces

Explore six guiding principles for creating waterscapes that harmonize with nature, architecture and the people who experience them.

Aerial view of a turquoise resort pool with two swimmers and tropical plants, featuring wooden lounge areas with white towels

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Content Library

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