Ted Lawrence

Ted Lawrence is a retail specialist, motivational speaker and presenter based in Cleveland. He is the corporate retail category manager of Poolcorp.

COVID-19: 7 Things "Essential" Businesses NEED to Do

We are in unprecedented times, both as a country and as an industry. Here are some recommendations for adapting your business to the current COVID-19 situation.

April 2, 2020

How Painting is Like Retailing

Everything Ted Lawrence knows about retail can be related to painting.

July 25, 2019

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4 Trends Specialty Retailers Need to Know

Pool and spa retailers need to keep up with consumer trends to win customers.

May 10, 2018

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Why Retailers Must Embrace Change

Embracing change, from the way your store looks to your business strategies, will help ensure long-term success.

February 27, 2018

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Why Small Talk Matters

In a world increasingly reliant on text and email, we cannot overlook the importance of face-to-face communication.

February 20, 2018

Sell the Products AROUND the Pool

Cater to customers' growing backyard needs and build longtime relationships by offering these complementary products.

November 28, 2017

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The Pool Retailer’s Off-Season Checklist

Ten things every retailer should work on during the off-season, from marketing plans to store flow.

December 6, 2016

Tips for a Better Trade Show

A retail expert shares how he tackles the trade show floor, from the best routes to picking the right products.

October 27, 2016

Photo courtesy of the PSP Expo

Outdoor Living: What’s Trending Right Now

Retail expert Ted Lawrence explains what consumers are loving in the outdoor living category.

October 12, 2016

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How to Win With Webrooming

Showrooming is a daily pain point for retailers — but its opposite, webrooming, presents an opportunity for your business.

September 13, 2016

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The Imperative to Save Water

As water scarcity worsens, the aquatics industry faces growing pressure to reduce waste before outside mandates do it for them.

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Future-Proof Luxury: Sustainable Pool and Outdoor Living Design

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Sun-Powered Pools

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The Language of Spa Wellness

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