In The News: January 20, 2011

Using Newsletters To Drive Shoppers To Your Store

"Good, fast, cheap - pick two because you can't have all three.

That old proverb holds true in the world of retail advertising and promotion, with one exception: e-newsletters. Why?

Read "E-Newsletters" to find out more.

Association Head Wins Award

photo of Dick Covert receiving awardMaster Pools Guild executive director Dick Covert was recently honored with the Virginia Society of Association Executive's CEO Award of Excellence for 2010. The award is given to the outstanding association professional who has been nominated by peers in recognition of leadership and achievements.

Covert has managed associations for over 35 years, but when he came to the Guild in 1997, he says, "It was like I had found the ideal job. This is the ideal group to work with. Everybody works together, and it's almost like a family reunion when our members get together."

Since 1997, the guild has grown from 70 to 106 members, and has grown internationally. "When I came on, we had two international members and now we have 10," says Covert. "We go from South Africa to India."

In his tenure as executive director, Covert has particularly enjoyed seeing the improved quality of the pools that guild members build because of their exchange of information. Guild members frequently share good advice, and this environment of cooperation strengthens them all, says Covert.

Arch Awards Scholarships

Arch Advancing the Industry logoArch Chemicals has awarded 35 scholarships to pool and spa industry professionals as part of its new Advancing the Industry initiative. The scholarship winners were chosen randomly from hundreds of qualified entries.

Arch says it launched the program to underscore its commitment to education, safety and building a stronger pool and spa industry.

APSP Scholarships:
Elizabeth M. Aubin,
City of Bristol, Bristol, Conn.

Michael J. Bowers,
Pool Pros, Green Bay, Wis.

Clifford Childress,
Texas Blue Lake Pools, Amarillo, Texas

Joseph Dutton Jr.,
Country Spas & Pools, Browns Mills, N.J.

Koradon Eby,
Backyard Pools by Design, Huntertown, Ind.

Bryan George,
Texas Blue Lake Pools, Amarillo, Texas

Darren Kendrick,
Shelby Pools, Shelby, N.C.

Rachel Lewis,
Mystic Waters Pool & Spa Inc., Cumming, Ga.

Rich Luppachino,
Crystal Clear Pool Svc, Ramsey, N.J.

Steven McKnight,
Buddy's Pool & Spa, Cockeysville, Md.

Dean Millbrandt,
Apollo Pools, Reading, Pa.

Nancy Nelson,
Nelson's HomeTowne Recreation, Janesville, Wis.

Chrissy Piriz,
Spas, Pools & Patio, Sebring, Fla.

Robert Potvien,
Pools of Fun, Duluth, Minn.

Charlotte Reatherford,
Clearview Pools, Southampton, N.Y.

Whitney Marie Scott,
Pool and Spa Express, Tullahoma, Tenn.

Bobby Seely,
Volunteer Pools, Dickson, Tenn.

Gregg Spegar,
Outdoors LTD, Morgantown, W.Va.

Patrick Springer,
Durant Power Equipment, Durant, Okla.

Viola Tomko,
Neptune Pool & Spa, Joliet, Ill.

Dan Trussell,
Spa Specialist, Banks, Ore.

John Ure,
North Shore Pool & Spa, Northbrook, Ill.

Mallory Wachowski,
DesRochers Backyard Pools, Wilmington, Ill.

Kitty Willis,
Backyards & Billiards, Colorado Springs, Colo.

Stacy Yeggie,
Olympia Pools & Spas, Ft. Wayne, Ind.

IPSSA Scholarships:
Michael Bunker,
Ace Pool Service, Visalia, Calif.

Robert Crites,
Crites Custom Pools, Lubbock, Texas

Michael Dare,
Aqua Pool & Spa Pros, Lindenhurst, Ill.

Ron Heller,
Artisan Pools LLC, Atlanta, Ga.

Charlie Hoskins,
Precision Pool Care by Charlie Hoskins, Visalia, Calif.

Steven Motz,
Infinity Pools LLC, Honolulu, Hawaii

James Robinson,
James Pool Center, Granbury, Texas

Thomas Rubino,
Swim King, Flagler Beach, Fla.

Kevin Vescio,
AAA Pool Service, Phoenix, Ariz.

Garry Wright,
Quality Pool Care, Sacramento, Calif.

Each Arch Chemicals Advancing the Industry scholarship recipient will also be assigned an Arch advisor who will be chosen based on the type of education the scholarship winner is pursuing.

Premium Leisure Opens West Coast Distribution Center

Prem Leisure West Dc 012011 WebPremium Leisure LLC, a St. Petersburg, Fla., hot tub manufacturer, will soon open a distribution center in Vista, Calif.

The company plans to use the center, dubbed "West Coast Hot Tubs," to get product to its remote dealers more quickly and economically.

"This is a competitive advantage," says Brian Wiley, president of Premium Leisure. "We are now situated in a strong hot tub market and can offer faster order fulfillment 2,500 miles away from the factory."

A grand opening for the new facility is tentatively scheduled for Feb. 21.

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