In The News: June 17, 2010

An Ounce Of Prevention

An Ounce Of PreventionPhosphates have been floating around in pools since the Romans built the first tepidarium. They come from a variety of places - bathers, the environment and even source water. And for a long time it's been generally known that they are excellent food for algae.

Read more about algae prevention programs in our June article, "An Ounce of Prevention."

Breaking Records and Taking Names

Breaking Records and Taking NamesThousands of people across the globe took part in the World's Largest Swimming Lesson on June 3. While it may take some time to tally up the total number of participants to confirm a Guinness World Record, there's no doubt the event was a success. Participants took part in step-by-step lessons for everything from safely getting in and out of the pool, floating, and the front stroke, to blowing bubbles and holding your breath under water.

Look for AQUA's August Waterfront column for more in-depth coverage of the event.

Happenings In The Industry

GeoSmart FinancingPentair Water Pool and Spa has teamed up with Electronic and Gas Industries (EGIA) to offer GeoSmart Financing. Pentair says the financing can significantly boost aftermarket sales of Eco Select products by giving consumers immediate energy savings and a fast return on their investment. Visit to register for an online presentation on Thursday, June 24 at 2:00 EST.

SPEC has launched the final phase of its three-part action campaign designed to help the industry fight against illegal contractors. The campaign is designed to support recent legislation, collaborate with agencies and industry members to catch illegal contractors in the act, and educate the industry and consumers on how to protect themselves. SPEC has authored two fact sheets for further information. Download them online at or call (916) 447-4113.

Paddock Pool Equipment Co. signed on as a corporate sponsor of the 26th Annual Charlotte UltraSwim, which drew the likes of Olympians Michael Phelps and Ricky Berens. The yearly competitive event hosts national champions, Olympians, the best college teams and some high school athletes.

"UltraSwim is an important event in the world of swimming," says Don Baker, Paddock CEO. "Interest in this event continues to grow every year, along with attendance. Paddock's partnership with the UltraSwim is something that we are very proud of and look forward to continuing in the future."

Builder Projections

State of the IndustryWhile 21 percent of builders surveyed for the State of the Industry issue predict their 2010 revenues will remain unchanged, 42 percent expect a 1 to 15 percent increase in revenues, citing an improved economy on the horizon and consumers' willingness - maybe even desire - to spend again.

Read more about builder projections in our State of the Industry issue.

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