Builder: Page 152

Pool Builder Marketing Secret #4: The WRONG and RIGHT of Social Media

A marketing pro cuts to the chase with the strategies pool pros need to take advantage of.

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The Art of Natural-Looking Swimming Ponds

Traditionally, ponds and swimming pools were considered different bodies of water. Now, however, the lines are getting blurred. Here, Bill Renter explains how he walks that line with amazing results.

Take Cover: 2014 Spa Cover Roundup

Hard top, soft top, custom and more — check out the various hot tub covers on the market.

Local Hero

Getting involved in your community can improve your sales, customer relationships and public standing.

Work as Art: Why Passion Matters in Your Business

Don't work for money — work for happiness. Here, a pool builder explains his philosophy.

Look Ma, No Pumps

These Russian fountains dazzle spectators and pool builders alike. Why? No pumps! Find out the secret to how it works.

Something Chilly This Way Comes

Winter is coming. Get prepared with these winterizing products.

Pool Builder Marketing Secret #3: Your Online Image is Critical

If your website ?looks cheap and shoddy, potential customers will think ?the same of your company. Here, a marketing expert shares what you need to do to make your website stand out.

Until the Colors Fade

?Why do pools with black or blue plaster sometimes lose their color?

Dr. William Rowley Blog: A 'Current' Event

A Wall Street Journal article indicates that swimmers competing in the 2013 World Championships in Barcelona experienced a "phantom" current in certain lanes of the pool. But there's very little mystery in basic hydraulics.

A Towering Innovation

If you're afraid of heights, this swimming pool isn't for you. Check out the design concept for this gravity-defying pool, proposed to be built 38 stories off the ground.

How Hybrid Pools Can Help Grow Your Business

In his latest column, Al Curtis of Ask the Pool Guy explains how specializing in a unique style of pool helped set himself apart from other builders.

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