Builder: Page 153

World's Tallest Waterslide Officially Open

So you think you're a thrill-seeker, huh? You may want to check out this insane-looking waterslide.

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Drought? You're Covered

Drought conditions at one pool dealership led to an interesting side effect: a rise in winter pool cover sales.

A Clever Solution

It was a case of the wrong pool at the wrong time. Check out this story and see how builder Randy Beard transformed this pool into a complete hydrotherapy center.

Pool Builder Marketing Secret #2: Stand Out to Beat the Competition

If you want to market your business better, focus on the "inside reality" and "outside perception" of your business.

Ask the Pool Guy: Branding Your Business

Pro builder Al Curtis explains why developing a unique brand will help your business succeed.

Housing Starts Drop 9 Percent

According to a report this morning from the U.S. Commerce Department, U.S. home construction dropped significantly in June, a surprising sign of weakness for a sector that economists had hoped would recover momentum in 2014.

Drought-Proofing Tips For Pools

As the summer of 2014 nears its mid-point, drought-stricken areas are placing an ever-greater emphasis on water conservation. These tips can help pool professionals reduce the need for pool draining and refilling.

SLIDESHOW: Fountains of Glory

Small fountains can be among the most beautiful elements in the landscape.

Pursuing Perfection

To keep projects as error-free as possible, rely on common sense measures.

Cool Pool Overpass

This proposed swimming pool would serve as a bridge between neighborhoods in Portland — and be built right over the interstate.

Pool Builder Marketing Secret #1: Look At It From Your Customer's Perspective

In the first post of his new series for AQUA, Brett Lloyd Abbott offers some perspective on how the buyer feels about a pool purchase.

A Showroom With No Salespeople?

A furniture store is hoping to open three new showrooms — with no staff on site. Is there something we can learn from this experiment?

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