Builder: Page 154

Pool Builder Marketing Secret #3: Your Online Image is Critical

If your website ?looks cheap and shoddy, potential customers will think ?the same of your company. Here, a marketing expert shares what you need to do to make your website stand out.

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Until the Colors Fade

?Why do pools with black or blue plaster sometimes lose their color?

Dr. William Rowley Blog: A 'Current' Event

A Wall Street Journal article indicates that swimmers competing in the 2013 World Championships in Barcelona experienced a "phantom" current in certain lanes of the pool. But there's very little mystery in basic hydraulics.

A Towering Innovation

If you're afraid of heights, this swimming pool isn't for you. Check out the design concept for this gravity-defying pool, proposed to be built 38 stories off the ground.

How Hybrid Pools Can Help Grow Your Business

In his latest column, Al Curtis of Ask the Pool Guy explains how specializing in a unique style of pool helped set himself apart from other builders.

World's Tallest Waterslide Officially Open

So you think you're a thrill-seeker, huh? You may want to check out this insane-looking waterslide.

Drought? You're Covered

Drought conditions at one pool dealership led to an interesting side effect: a rise in winter pool cover sales.

A Clever Solution

It was a case of the wrong pool at the wrong time. Check out this story and see how builder Randy Beard transformed this pool into a complete hydrotherapy center.

Pool Builder Marketing Secret #2: Stand Out to Beat the Competition

If you want to market your business better, focus on the "inside reality" and "outside perception" of your business.

Ask the Pool Guy: Branding Your Business

Pro builder Al Curtis explains why developing a unique brand will help your business succeed.

Housing Starts Drop 9 Percent

According to a report this morning from the U.S. Commerce Department, U.S. home construction dropped significantly in June, a surprising sign of weakness for a sector that economists had hoped would recover momentum in 2014.

Drought-Proofing Tips For Pools

As the summer of 2014 nears its mid-point, drought-stricken areas are placing an ever-greater emphasis on water conservation. These tips can help pool professionals reduce the need for pool draining and refilling.

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