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Tic-Tac-Toe Marketing: The Next Steps

Welcome back! In our last article we reviewed the basic concept of Organic Marketing, and walked you through the first three squares on the tic-tac-toe board. Today we'll cover the next three squares and start to form some strategies for your marketing messages.

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Keeping Pool Water Balanced

An exploration of the Langelier Saturation Index and what it means for water balance.

Retail Bootcamp

APSP University will host a Retail Business Training Bootcamp on December 14 and 16.

ANSI Gives Final Approval to Plaster Standard

The American National Standards Institute has given its final approval of the ANSI/APSP/ICC/NPC-12 Standard for the Plastering of Swimming Pools and Spas.

11 New APSP Fellows Honored

APSP welcomed its fourth cadre to its Fellows Program during a reception November 9 at the 2015 PSP Expo in Las Vegas.

Builder Awards Go to John Migliaccio and Bill Shehan

APSP has recognized John Migliaccio and Bill Shehan as co-recipients of the CBP Certified Building Professional of the Year Award.

VGB: Cracking The Code

While VGB altered the way commercial pools were plumbed and made them safer, it contained no mandatory provisions for backyard pools.

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Old Pool Covers Find New Life...on the Farm?

Winter pool covers are finding a second life in unexpected places.

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Through the Looking Glass

This artist’s unique, spherical fountains make for a captivating focal point.

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VGB's Legacy: Drainless Fiberglass Pools

Seven years after VGB was implemented, some manufacturers wonder if main drains are a necessity at all.

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2015 PSP Expo Closes With a Bang

All good things must come to an end — and that includes the PSP Expo. We take a look at just a few highlights from the past couple days and pick out a couple events worth attending.

Presidential Pools of Gilbert, Ariz., won the Fan Favorite honor in APSP's Awards of Excellence.

Putting the 'Fun' in Function

Skillful use of water features, fire features and other elements combine to create a beautiful, multipurpose backyard destination.

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.