Builder: Page 131

ESCAPE Consumer Campaign Begins

The national campaign to market pools and hot tubs directly to potential customers has begun.

Sponsored

iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

iGarden

iGarden makes its European debut with smart, design-forward pool and garden solutions.

iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

Why Your Marketing Isn’t Working

Is your marketing stuck in the mud? This might be why.

Hot Tub + Hammock = Total Relaxation

Pick one: A swing on a gentle hammock, or a relaxing dip in the hot tub? Thanks to this new product, you can do both at the same time.

Oou 1115 Aq Feat

Beyond the Confines

This European-style project exudes luxury with a small footprint — so small, in fact, that the building team had a building envelope of just 13 feet from the back of the house.

Occ 1115 Aq Tile

NSPF Instructors Honored

The National Swimming Pool Foundation honored the organization’s Active Instructors recently for their extraordinary performance over the past year.

Tic-Tac-Toe Marketing: The Next Steps

Welcome back! In our last article we reviewed the basic concept of Organic Marketing, and walked you through the first three squares on the tic-tac-toe board. Today we'll cover the next three squares and start to form some strategies for your marketing messages.

Keeping Pool Water Balanced

An exploration of the Langelier Saturation Index and what it means for water balance.

Retail Bootcamp

APSP University will host a Retail Business Training Bootcamp on December 14 and 16.

ANSI Gives Final Approval to Plaster Standard

The American National Standards Institute has given its final approval of the ANSI/APSP/ICC/NPC-12 Standard for the Plastering of Swimming Pools and Spas.

11 New APSP Fellows Honored

APSP welcomed its fourth cadre to its Fellows Program during a reception November 9 at the 2015 PSP Expo in Las Vegas.

Builder Awards Go to John Migliaccio and Bill Shehan

APSP has recognized John Migliaccio and Bill Shehan as co-recipients of the CBP Certified Building Professional of the Year Award.

VGB: Cracking The Code

While VGB altered the way commercial pools were plumbed and made them safer, it contained no mandatory provisions for backyard pools.

Apsp 2015 Ispsc 1115 Tile

Page 131 of 243

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.