Elissa Sard PollackElissa Sard Pollack was managing editor of AQUA Magazine in the 1990s, and is currently a PR agent and freelancer living in Madison, Wis.ServiceIs it the Filter's Fault? Probably NotOften, when pool water is cloudy, fingers point to the filter. Sometimes, the filter is the problem. Whether or not the problem can actually be traced to the filter...August 7, 2012ServiceShould You Fix A Broken Pump Or Just Replace It?The "This is not your father's Oldsmobile" campaign from 1988 simultaneously associated the General Motors brand with tradition, longevity and fundamental changes for the better.September 15, 2011RetailSell Them the Right FilterThe pros and cons of the main types of pool filters — sand, diatomaceous earth (D.E.), and cartridge.July 20, 2011BuilderVinyl Liner Pool Gets Extreme MakeoverWhat began in 2004 as a request for a custom slide evolved into not one but two major backyard renovations. In an era of infrequent new pool sales, when many pool builders have come to rely on upgrades and remodels to make ends meet, Dan Lenz, vice president of All Seasons Pools and Spas in Orland Park, Ill., is beyond pleased to have a repeat customer.June 13, 2011HomeUsing Advanced Pool ControlsSwitching Things Up - Cutting-edge controls signal a new level of sophisticationMarch 10, 2011BuilderChameleon MediaA look at alternative media and filter aids.March 11, 2007BuilderBright IdeasAn illuminating look at today's pool lighting technologies.November 11, 2006RetailLooking AheadThree ways to approach marketing above-ground pools in 2005.September 11, 2004RetailBasic, intermediate and advanced approaches to automatic pool cover installationsBasic, intermediate and advanced approaches to automatic cover installations.August 11, 2004RetailA Sale For All SeasonsSell winter and safety covers year-round — here's how.June 11, 2004Page 1 of 2Next PageTop StoriesManagementBuild Sales and Profitability Through RelationshipsBuild sales and profitability through your customer relationships, as every encounter is an opportunity to forge great buyers.Pools3 Tricks For Putting Pools in Small SpacesRetailIntroducing the 2025 AQUA 100Outdoor LivingElite Outdoor Living: In Pursuit of EleganceSponsored ContentPool Service Billing Software for a Stress-Free, Profitable Season
