Phillip M. PerryPhillip M. Perry is a New York-based writer and consultant.HomeAssessing Your Website's Effectiveness With AnalyticsDo you count the customers who come to your store? Do you watch how they walk the aisles and pick their merchandise? Do you know what days of the week are most popular and what people purchase on those days?September 22, 2011HomePool Builders Should Consider Leasing EquipmentIn a tight money market, equipment leasing can be an efficient way for a pool building company to diversify its financial structure, whether the business is a rapidly growing juggernaut or an established player in a mature market.August 30, 2011PoolsUsing YouTube To Sell More Pools And SpasComing soon to your website: Video.August 4, 2011HomeAvoiding Costly Discrimination And Harrassment LawsuitsIs your business safe from lawsuits for sex harassment or discrimination?July 5, 2011HomeHow To Deal With Workplace Drug AbuseSam, one of your employees, has been acting strangely. First you noticed changes in his appearance. Then he started ignoring his co-workers. And now you've found him sleeping in his truck.For-cause testing is especially subject to state and local laws, and Delogu emphasizes that an attorney must advise you on what constitutes "reasonable suspicion" in your jurisdiction. Sometimes reasonable suspicion can be triggered by accidents, tardiness, poor productivity or behavior changes, especially if in conjunction with an increase in argumentativeness or belligerence.June 17, 2011HomeEvaluating Costs And Benefits For Employee Benefit PackagesOffering a good benefits package is like performing a tightrope act. From one side you want to offer a program that keeps your best employees from jumping ship. From the other you want to trim an expense category that can account for a third of payroll costs as reckoned by the U.S. Chamber of Commerce.May 13, 2011RetailNegotiating A Retail Lease In A Renter's MarketLooking to save money on your store lease? Now is a good time to negotiate a better deal, say real estate watchers.February 19, 2011HomeRetail Forecast 2011What lies ahead in 2011? If you're like most retailers you're ready for a rebound in sales after two years fighting the recession dragon. But maybe you're dogged by a common question: How will the unsettled economy affect the success of my merchandising programs?The economy is struggling out of recession. Consumers are trickling back to stores. And retailers can pave the way to a successful 2011 by controlling inventory levels and capitalizing on new technologies.January 26, 2011RetailE-Newsletters - Newsletters that bring shoppers to your storeNewsletters that bring shoppers to your store.January 13, 2011RetailCan Twitter spark pool and spa sales?Every retailer is looking for new ways to increase sales, and a difficult economy makes it especially important to utilize marketing tools that open channels to new prospects at minimal cost.Season your steady diet of business-related tweets with occasional surprises. "Post things that get people engaged and thinking," says Dodd. "Throw a comment out there once in a while." Send out news about local events, sports and music.Capitalize on other Internet tools. "You can include links in your tweets that take readers directly to your blog post or website," says Lookadoo. Remember that successful social networking, like Internet marketing in general, consists of a productive mix of approaches and technologies.Before you start your own tweeting, do a little groundwork. For starters, check out "Business 101 for Twitter" at business.twitter.com/twitter101/. This section of the Twitter help file walks you through some of the basics about the network and even gives some examples of successful business campaigns.August 11, 2010Previous PagePage 10 of 16Next PageTop StoriesBuilder2026 Awards of Excellence: Bronze WinnersFrom stunning residential retreats to impressive commercial installations, explore the projects that earned Bronze honors in the 2026 PHTA Awards of Excellence.EducationReading the Room Without Losing YourselfBuilder2026 Awards of Excellence: Silver WinnersChemicalsPool Power PyramidSponsored ContentIndustry Spotlight: LG Electronics
