Phillip M. PerryPhillip M. Perry is a New York-based writer and consultant.HomeEvaluating Costs And Benefits For Employee Benefit PackagesOffering a good benefits package is like performing a tightrope act. From one side you want to offer a program that keeps your best employees from jumping ship. From the other you want to trim an expense category that can account for a third of payroll costs as reckoned by the U.S. Chamber of Commerce.May 13, 2011RetailNegotiating A Retail Lease In A Renter's MarketLooking to save money on your store lease? Now is a good time to negotiate a better deal, say real estate watchers.February 19, 2011HomeRetail Forecast 2011What lies ahead in 2011? If you're like most retailers you're ready for a rebound in sales after two years fighting the recession dragon. But maybe you're dogged by a common question: How will the unsettled economy affect the success of my merchandising programs?The economy is struggling out of recession. Consumers are trickling back to stores. And retailers can pave the way to a successful 2011 by controlling inventory levels and capitalizing on new technologies.January 26, 2011RetailE-Newsletters - Newsletters that bring shoppers to your storeNewsletters that bring shoppers to your store.January 13, 2011RetailCan Twitter spark pool and spa sales?Every retailer is looking for new ways to increase sales, and a difficult economy makes it especially important to utilize marketing tools that open channels to new prospects at minimal cost.Season your steady diet of business-related tweets with occasional surprises. "Post things that get people engaged and thinking," says Dodd. "Throw a comment out there once in a while." Send out news about local events, sports and music.Capitalize on other Internet tools. "You can include links in your tweets that take readers directly to your blog post or website," says Lookadoo. Remember that successful social networking, like Internet marketing in general, consists of a productive mix of approaches and technologies.Before you start your own tweeting, do a little groundwork. For starters, check out "Business 101 for Twitter" at business.twitter.com/twitter101/. This section of the Twitter help file walks you through some of the basics about the network and even gives some examples of successful business campaigns.August 11, 2010RetailRetirement plans bring nest eggs and employee satisfactionRetirement plans brings tax savings, employee satisfactionMarch 24, 2010HomeStaying in good standings with the Americans with Disabilities ActStaying on the right side of the ADA.February 25, 2010RetailNegotiating better terms with vendorsNegotiating better terms with vendors.February 13, 2010RetailWill retail rebound in 2010?Is retail set to rebound in 2010?December 31, 2009RetailGetting the retail store ready for the holiday seasonPlan now for a busy holiday shopping season.October 27, 2009Previous PagePage 10 of 15Next PageTop StoriesBusiness OperationsHow to Build a Team That LastsUnlock the science of building a dream team for your business with proven hiring and motivation strategies.RenovationFrom Grand Plans to Grounded GreatnessMarketingRudy Stankowitz: Winterize Like It'z 2025MerchandisingThe Psychology of Monthly PaymentsSponsored ContentPVC Membrane Revitalizes Lazy Rivers at Florida Waterpark
