Merry WiseMerry Wise has been a retailer in the pool and spa business for almost 40 years outside Houston, and is a frequent contributor to Aqua.AwardsThe AQUA 100 Is a Great Advertising Tool: Secrets of a Winner!This year's AQUA 100 deadline has been extended through the end of 2023, which means you still have time to enter! Here are some secrets to help your application stand out.December 21, 2023PoolsBuilding on the BayouA challenging Texas remodel left one builder juggling a massive client wish list and wild animal encounters.February 10, 2022NewsTexas StrongIndustry icon Merry Wise shares a message to all those affected by Harvey and Irma: Take heart. All of you are Texas strong.September 12, 2017NewsMy Five CRAZIEST Customer ExperiencesFortunately, most of the customers we deal with in the pool and spa business are sane people. But a few of them aren't.September 26, 2016Trade ShowsStep Up Your Game with Industry EducationAn industry veteran explains why education is the key to long-term success in the pool and spa industry.July 12, 2016Trade ShowsTips for Shopping the Trade Show FloorDiscover something great to make your business even better this year.November 8, 2012Home"Conscious Capitalism" WorksIn the rush of the busy season we don’t often stop to reflect on our underlying philosophy of business — why we do what we do — but we can learn a lot from one of our country’s innovative and highly successful businessmen, John Mackey, founder and co-CEO of Whole Foods. I know a little about Whole Foods, having visited their flagship store quite a few times in Austin. It is a veritable food paradise; I could spend hours in there.July 10, 2012HomeRegulation Nation - Drowning in LegislationThe pool and spa industry is drowning in legislation — how is it affecting you?June 25, 2012HomeAn Affair to RememberNo, not that kind of affair — but I am in love! I just returned from the Carecraft Annual Meeting in San Diego. In our 41 years in business, Charles and I have been to uncounted numbers of conferences, conventions and trade shows, but, I have to say, this one was absolutely outstanding. The format and events, the food and entertainment, the way the vendors were treated, (which I was), and the camaraderie and enthusiasm and courtesy of the members of Carecraft were all the best of the best.February 27, 2012PoolsA Christmas MemoryI was born on June 1, 1943. And believe it or not, I have a small memory from my very first Christmas, the first conscious memory of my life. My Mother was rocking me in the old rocking chair my daughter now has, and she was singing Silent Night.December 21, 2011Page 1 of 2Next PageTop StoriesServiceJust Above the WaterlineDeposits are not the result of chemical imbalance, but simple evaporation.LegislationNew Rules For 2025 And BeyondMarketingHow Will Artificial Intelligence Affect Marketing for Pool Builders in 2025?NewsTop 10 Articles of 2024Sponsored ContentThe State of Pool Service 2025
