Retail: Page 84

How YouTube Can Lead to More (And Better) Pool Customers

After six years uploading videos to YouTube, Al Curtis and his team at Legendary Escapes say YouTube is an essential marketing tool for pool builders. So — are you ready for your closeup?

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Sponsored

Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

July 2016 New Spa and Pool Products

Pool heaters, aquatic bikes and vinyl liners are just a few of the new products you’ll find on the market this summer. Click through for a full list.

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New APSP Chapter Forms in Pacific NW

The new chapter has already made an impact in its community by contributing funds and equipment for a memorial splash park.

David Strategy #8: The Saltwater Pool Problem

While there is a huge market for saltwater pools, many consumers feel alienated by their local pool and spa store. An industry pro shares why — and how to fix it.

Trending Now: Aquatic Fitness Products

With customers increasingly interested in aquatic fitness, we look at swim spas and other health-focused pool and spa products.

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Manufacturer News

Sponsored Video: Instant Pump Automation with Jandy iQPUMP01

The new Jandy Pro Series iQPUMP01 allows pool professionals to easily install, set up and control the pump using a smartphone and the iAquaLink app. See it in action in this video.

What's the Most Important Part of a Facebook Business Page?

Hint: It’s not the cover image. Here, a marketing pro explains why this part of your Facebook page is so critical and shares tips for making it better.

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Organization News

APSP Appoints New RWQ Members

Four new members have been appointed to APSP's Recreational Water Quality Committee.

Do Rivalries Help or Hurt Our Industry?

Maybe it’s two pool builders battling over customers, manufacturers trying to one-up each other or a controversial issue coming to a head — rivalries are everywhere in our industry. But do they help or hurt us?

Closing the Comfort Gap in Custom Spas

For a long time, portable spas have outpaced custom spas in hydrotherapy options and ergonomics. However, builders and manufacturers are now pushing the envelope with new designs that make custom spas as comfortable as they are beautiful.

While portable spas are tough to beat when it comes to hydrotherapy and ergonomics, concrete spas can be designed and built to any shape and size, like this highly unusual spa that includes a trough lounger.

Will Zika Virus Impact Swimming Pools?

New Jersey officials are calling for the demolition of abandoned swimming pools to prevent the spread of Zika virus. Will this be a common measure across the country?

Manufacturer News

Haviland Taps Jim Gay for Sales

Haviland Pool & Spa Products, makers of seven unique pool and spa chemical lines including ProTeam, SpaPure and Salt Support, is pleased to announce the hiring of Jim Gay to the position of Southeast regional sales manager for the company. Gay is anindustry veteran with more than 40 years of experience in everything from sales and service to distribution.

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