Retail: Page 28

The Evolution of Cover Lifting Devices

Less than a quarter century ago, spa cover lifting devices didn’t exist; today, they come standard with just about every spa cover sold.

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

A Texas-Sized Pool Equipment Disaster

Normally in February, below the frost line in Texas, many pools aren’t winterized. If they get a rare hard frost, they can just keep the water running for a few days until the weather moderates. You could always count on the power in Texas — until this week.

Photo courtesy Brian Farrell (via Swim Carefree in Plano, Texas)

What Would You Do: Social Media Promotions

What have pool and spa companies "raffled" off on their media accounts? Industry pros share their insights.

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How to Reach Millennials

Learn to motivate your younger employees, so they stick around.

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Spa Covers: Conquering COVID Challenges

From material shortages to workplace restrictions, spa cover suppliers share how they adapted during the pandemic.

An inflatable disinfection tunnel stationed outside the Core Covers manufacturing facility sprayed 600 employees daily with alcohol-based disinfectant, allowing the plant to continue producing in the pandemic.

Becoming a Pool and Spa Company Your Customers Fall in Love With

Getting your customers to see you as the only one that provides a solution to their pool and spa problems involves everything you do—and everything you choose not to do. It communicates the value and character of your brand, and even the little things matter. The message you send when you handle phone conversations, when you send email messages, the way you handle complaints, the convenience you offer and the relationship you cultivate with your customers…. it’s all part of the message you’re sending about your brand.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.