Retail: Page 143

Sales have not been as robust in years past, dealerships rely more than ever on receipts from the service department

Spa Service Keeps Cash Coming; Personnel News

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One System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud

Hot Tub Retailer Encourages Buyers to Shop Locally

Dealer Michael Ford on shopping locally.

In The News: November 4, 2010

3/50 Spend Local Project; APSP Announces New Officers

More aboveground pool dealers are buying products through distributors

As the market sags, more dealers are buying pools through distribution

While hot tub sales are down, business owner rely on service division to bring in income

While spa sales have been uneven, service remains a positive source of cash flow.

Learning lessons from 2009 help spa retailers perform better in 2010

A few tweaks from 2009's formula have made 2010 a better year

Lake Mary, Fla.-based hot tub retailer addresses industry issues

Spa manufacturers address industry issues.

In The News: September 30, 2010

Jack’s Magic Acquires Power Blue; APSP Awarded VGB Training Contract; Checking In On The Hot Tub Market

Automatic pool covers are as green as they are safe

Auto pool cover manufacturers show consumers they can do well by doing good

In The News: August 19, 2010

Gazebos On Display; G3 Offers Service Pros A New Certification Program; APSP 2011 Executive Committee; AQUA Choice Entries

Retailing gazebos requires them to be seen on the showroom floor

A picture is not worth much when it comes to selling gazebos.

Can Twitter spark pool and spa sales?

Every retailer is looking for new ways to increase sales, and a difficult economy makes it especially important to utilize marketing tools that open channels to new prospects at minimal cost.Season your steady diet of business-related tweets with occasional surprises. "Post things that get people engaged and thinking," says Dodd. "Throw a comment out there once in a while." Send out news about local events, sports and music.Capitalize on other Internet tools. "You can include links in your tweets that take readers directly to your blog post or website," says Lookadoo. Remember that successful social networking, like Internet marketing in general, consists of a productive mix of approaches and technologies.Before you start your own tweeting, do a little groundwork. For starters, check out "Business 101 for Twitter" at business.twitter.com/twitter101/. This section of the Twitter help file walks you through some of the basics about the network and even gives some examples of successful business campaigns.

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