Retail: Page 142

Leslie's Poolmart Opens New Pool Stores

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

Water Testing Stations Boost Pool Store Sales

Offering free water testing for clients can spur chemical sales, but if your main intention is to make a few extra bucks, clients will see right through that, and your testing station won't be nearly as effective as it can be.With an overarching intention to help clients enjoy a crystal-clear pool, it's also wise to strategically situate your water-testing lab within your showroom and mindfully merchandise around the testing station. "It's just like milk and bread. You don't find that inside the front door of the grocery store," says Penny Johnson, co-owner of Johnson Pools & Spas in Huntsville, Ala. "There's no difference in our industry versus others when it comes to merchandising."

When clients come in to get their water tested, it’s important to ask them questions about their pool and water in addition to running the tests. (Courtesy Swimming Pool Services)

Q&A With Spa Dealer Norm Coburn

Norm Coburn is the owner of New England Spas in Natick, Mass. AQUA recently called him to ask about one of the secrets to his considerable success — his well-trained sales team.

Coming Back 'Round For The Surround

As consumer confidence gradually increases, and retail sales along with it, portable spa retailers will likely see an uptick in sales in 2011. Portable spa accessories, in particular, could prove to be a helpful profit center, as many customers who bought a hot tub some time in the last couple years come back to buy the surround they wanted but decided to hold off on initially.

Negotiating A Retail Lease In A Renter's Market

Looking to save money on your store lease? Now is a good time to negotiate a better deal, say real estate watchers.

The Theory of Evolution

Over the years, vinyl liner patterns have changed from blah to bold

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