Retail: Page 132

Part 4: Why Do Loyal Customers Shop at Your Pool Store?

In a study, Larry Bloom asked survey-takers for the reasons why they're loyal to their pool retail store. Here's what they said.

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One System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud

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Growing pool and spa businesses are trading disconnected software and manual processes for one cloud-based system that keeps teams, data and operations connected.

One System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud

5 Easy Retail Marketing Tips to Boost Customer Loyalty

Winning loyal customers is one thing, but keeping them is another. Here are five cheap, easy strategies for boosting customer loyalty that'll keep 'em coming back — and attract new customers as well.

Part 3: How Satisfied Are Today's Loyal Pool Retail Customers?

In the third part of his series, Larry Bloom examines how satisfied loyal customers are with their pool retail store, and what it means for you.

Judge Approves Credit Card Swipe Settlement

This proposed settlement over credit card interchange fees is a game-changer. We have the details.

Spotlight: A Scenic Sundance Spa

Daybreak and nightfall on a truly stunning portable spa installation on Hope Peninsula, Idaho, featuring a Sundance Maxxus spa.

Making Scents: The History of Spa Fragrances

Spa fragrances have a long history of masking smells, but they offer specific therapeutic benefits, too.

5 Tips for Taking Great Pool Photos With Your Cell Phone

You don't always have to hire someone for great project shots. Instead, try your phone and a couple apps.

Part 1: How Well Do Pool Retailers Understand Their Customers?

How well do you know your customers? Many swimming pool retailers would say, “I know them very well!" However, we beg to (politely) differ...

Technically Speaking: Variable-Speed Motors

Variable-speed-drive pump and motor technology has changed the way the pool and spa industry thinks about energy efficiency. Gone are the days when builders, servicers, ...

How To Make Your Website More Customer-Friendly

Does your company have a website that, while functional, doesn’t generate any real sales? Your website shouldn't be an online billboard, it should act just like your store or service center. It should be engaging, useful, and serve as a way for you to get more customers.

Keep an Eye On Local Competition With This App

Good retailers tend to know what their competition is up to. And now, there’s an app to make that endeavor a lot easier.

Manufacturer News

Wal-Mart Summary Judgment Against Manufacturer Thrown Out

Pool industry manufacturer Solar Sun Rings has won a round in its legal battle with retail giant Wal-Mart. On Oct. 31, Philip S. Gutierrez, United States District Judge, denied Wal-Mart’s motion for summary judgment in the case Solar Sun Rings, Inc. v. Wal-Mart Stores, Inc.

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