News: Page 8

Company Sales/Mergers

Cabana Expands Nationally with Three New Acquisitions

These acquisitions significantly expand Cabana’s presence across Southern California, adding a combined legacy of over 75 years of trusted local service to its growing platform.

Sponsored

AUTOMATE TO DOMINATE: Meet Your Competitive Edge

Pentair

Join us with Pentair experts for a “hands-on” training session designed to help you deliver next-level pool experiences with the IntelliCenter® and IntelliVibe™ systems.

AUTOMATE TO DOMINATE: Meet Your Competitive Edge

Pool & Hot Tub Alliance News

Finding Passion, Purpose and Wellness in the Pool Industry: Lessons from Italy

Pool & Hot Tub Alliance

A journey through Italy with the GENESIS team rekindles purpose and passion in the pool and spa industry, with wellness at its core.

Aq05 F0a Genesis Lg

Pool & Hot Tub Alliance News

Entries Open for PHTA’s 2025 Awards of Excellence

Think your project has what it takes? PHTA is still accepting entries for the 2025 Awards of Excellence competition.

Phta Aoe 2025 1600x600 1

Superior Wellness Managing Director Rob Carlin Secures Spot on E2E International 100 Track 2025

Superior Wellness

The E2E International 100 Track 2025 highlights the UK's most dynamic and high-performing international businesses.

Manufacturer News

Heritage Pool Supply Group Announces New Integration With Pool Brain

Heritage Pool Supply Group

The new integration marks a significant advancement in simplifying account connectivity for pool professionals, Heritage says.

Nominations Open for 2025 PHTA Superlative Awards

Pool & Hot Tub Alliance

PHTA is on the hunt for some of the standouts of the pool and hot tub industry, and they need your help to do it.

Deckorators Names Michelle Hendricks Director of Marketing

Hendricks has been a key contributor to the ongoing success of Deckorators since first joining UFP Industries nearly six years ago. Her role as director of marketing was effective as of March 2025.

Michelle Hendricks Director Of Marketing Deckora

Every Child A Swimmer Bill Expands to Arizona and New Mexico

Arizona and New Mexico join Florida, Georgia, Arkansas, and Washington State in adopting this critical initiative aimed at protecting children from drowning and promoting water safety education.

Left to Right: Representative Sanchez, Casey McGovern, Marco Serna (New Mexico)

Latham Teams With Bode Miller to Promote Pool Safety Reminders for Water Safety Month

Latham Pool Products

Olympic and World Championship gold medalist and two-time Overall World Cup Champion Bode Miller joins Latham to share essential pool safety tips during National Water Safety Month.

Check Your Deck: What Contractors Want Homeowners to Know This Deck Safety Month

Deckorators partnered with experienced contractors from its Elite Pro Program nationwide, gathering frontline insights on the most common and most overlooked deck safety issues during National Deck Safety Month.

May Deck Safety Month

Company Sales/Mergers

Fluidra Accelerates Digital Strategy with Acquisition of Pooltrackr

This acquisition reinforces Fluidra’s commitment to digital innovation and marks another key milestone in delivering on the company’s strategic plan.

Business Briefs

Soake Pools Opens Experience Center in New England

The renowned plunge pool manufacturer introduces a showroom and interactive visitor center in New Hampshire where homeowners, architects and design professionals can experience the groundbreaking product up close.

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