News: Page 4

Nominations Open for 2025 PHTA Superlative Awards

Pool & Hot Tub Alliance

PHTA is on the hunt for some of the standouts of the pool and hot tub industry, and they need your help to do it.

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Aiper Intelligent LLC

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Deckorators Names Michelle Hendricks Director of Marketing

Hendricks has been a key contributor to the ongoing success of Deckorators since first joining UFP Industries nearly six years ago. Her role as director of marketing was effective as of March 2025.

Michelle Hendricks Director Of Marketing Deckora

Every Child A Swimmer Bill Expands to Arizona and New Mexico

Arizona and New Mexico join Florida, Georgia, Arkansas, and Washington State in adopting this critical initiative aimed at protecting children from drowning and promoting water safety education.

Left to Right: Representative Sanchez, Casey McGovern, Marco Serna (New Mexico)

Latham Teams With Bode Miller to Promote Pool Safety Reminders for Water Safety Month

Latham Pool Products

Olympic and World Championship gold medalist and two-time Overall World Cup Champion Bode Miller joins Latham to share essential pool safety tips during National Water Safety Month.

Check Your Deck: What Contractors Want Homeowners to Know This Deck Safety Month

Deckorators partnered with experienced contractors from its Elite Pro Program nationwide, gathering frontline insights on the most common and most overlooked deck safety issues during National Deck Safety Month.

May Deck Safety Month

Company Sales/Mergers

Fluidra Accelerates Digital Strategy with Acquisition of Pooltrackr

This acquisition reinforces Fluidra’s commitment to digital innovation and marks another key milestone in delivering on the company’s strategic plan.

Business Briefs

Soake Pools Opens Experience Center in New England

The renowned plunge pool manufacturer introduces a showroom and interactive visitor center in New Hampshire where homeowners, architects and design professionals can experience the groundbreaking product up close.

Johnson Pool & Spa Supports Santa Rosa Firefighters IAFF Local 1401

Johnson Pool & Spa has announced their support of the Santa Rosa Firefighters IAFF Local 1401 with the donation & installation of a Jacuzzi JS-1i Infrared Sauna at the Sonoma Avenue fire station.

Pool & Hot Tub Alliance News

PHTA and ICC Publish New Standard for Aboveground/Onground Residential Pools

Pool & Hot Tub Alliance

The updated standard sets recommended minimums for the design, equipment, operation, and installation of aboveground pools.

The Pool & Hot Tub Industry in 2024: Navigating a Year of Fluctuations and Future Focus

Pool & Hot Tub Alliance

Despite headwinds, the pool and hot tub industry weathered 2024 with resilience and cautious optimism. We present a full report, made possible by the Pool & Hot Tub Alliance (PHTA) Quarterly Pulse Survey.

Aq05 F2 Pulse Survey This One Updated

Ezarri Expands Into the U.S. Market — The Grit Game Named Nationwide Representative

Ezarri, a global leader in luxury glass mosaic tile, has named Grit Game as its exclusive national representative as it officially expands into the U.S. market.

Achieve Excellence Through Watershape University’s 2025 Summer Series

Watershape University

A collection of hands-on workshops and intensive courses are designed to advance careers and raise the standards of excellence in the industry.

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