SunnyWhale has named The Grit Game its national manufacturer rep firm and B2B channel marketing partner in the United States for the FinWhale Smart Chlorine Dispenser, a drop-in smart chlorine dispenser that reads pool water every 20 minutes and doses chlorine only when the pool actually needs it.
For the industry, SunnyWhale introduces a new channel, not just a new product. The FinWhale Smart Chlorine Dispenser sits in a unique category: devices that monitor water are familiar, but a device that reads the water and then doses the chlorine itself is a different conversation at the counter. Building that channel takes people who already know the floor, the route and the buying season.
"A new category does not sell itself off a shelf tag," says Laci Davis, co-founder and CEO of The Grit Game. "Retailers do not need another gadget. They need a product that answers the question customers walk in with, and a partner who trains their staff to sell it in two minutes at the counter. SunnyWhale built an off-the-pad device that actually doses the chlorine instead of just reporting on it, and they came looking for a rep group that could teach it, not only place it."
“We’re thrilled to partner with The Grit Game to bring FinWhale — and an entirely new approach to chlorine management — to the pool industry,” says Iris Chen, co-founder of SunnyWhale. “Bringing a genuinely new category to market means helping the industry understand not only what the product does, but why it matters. The Grit Game has the industry experience, relationships and education-first approach to help retailers and service professionals see where FinWhale fits and the value it brings to modern pool care.”
Availability
The FinWhale Smart Chlorine Dispenser is shipping now to U.S. retailers. Retailers, distributors and service professionals can contact their local Grit Game representative at thegritgame.com to place an order, request staff training materials, or schedule a product education session.
