News: Page 32

Hires/Promotions

Pentair Bolsters Leadership Team and Sales Organization for Continued Growth

Pentair Pool announced a series of key leadership additions that strengthen its strategic capabilities, drive innovation and further advance its commitment to delivering safe and sustainable pool solutions.

Sponsored

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

POOLCORP

Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

PHTA Supports Bipartisan Virginia Graeme Baker Pool and Spa Safety Reauthorization Act

Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance supports reauthorizing the VGBA to enhance pool and spa safety through stronger protections and child drowning prevention.

Joe Musnicki, Ocean Spray Hot Tubs, Named Long Island Business News 2025 Icon

Pool & Hot Tub Alliance News

PHTA and POOLCORP Launch Women of Water

Women of Water (WOW) is a new initiative developed to connect and empower women in the pool and spa industry through community, education and leadership development.

Manufacturer News

Jack's Magic Expands Manufacturer's Rep Network

Jack's Magic Products Inc.

Jack's Magic Products announces two new partnerships with The Alpha Group and Stellar Sales Alliance. This is part of their ongoing growth initiative, the company says.

Natare Pools Officially Becomes Employee-Owned

After over 50 years in business, Natare Pools has become 100% employee-owned, after founder Mike Walsh sold his remaining shares of the company to its employees.

Conference room filled with people celebrating amid falling blue and white confetti

CPSC Links Child Drowning Deaths to Pool Design Flaw, Issues Recall

Following the report of nine drowning deaths over 15 years, the Consumer Product Safety Commission issued a recall of over five million pools.

Young child standing on edge of above-ground swimming pool, viewed from behind

Hires/Promotions

CCEI Hires Estela Mexia as National Sales Executive

With over 8 years of experience in sales, Mexia has built deep expertise in the pool industry. Her strong technical background and strategic mindset will help strengthen CCEI's position across Latin America, says the company.

Professional woman in white CEI polo shirt standing against neutral background

Olympic Hot Tub Launches "Cold Plunge For a Cause"

This community-wide challenge invites participants to test their limits in the name of wellness — and help bring clean water to those who need it most.

Cold Plunge for a Cause charity event featuring two people in cold water

Pinch A Penny Opens in Lakeway, Texas; Accepting Donations for Flood Relief

In response to the devastating floods over July 4th weekend in Central Texas, Pinch A Penny has organized a donation dropoff program, now through August 3, 2025.

Group photo with adults, children, and a dog holding green and white beach balls

PHTA Now Accepting Applications for Greg Garrett Scholarship

The $5,000 Greg Garrett Scholarship Award recognizes two individuals in the builder or service sector who show extraordinary desire in furthering their career through education.

POOLCORP Launches Nationwide XTREME Days of Customer Appreciation Sales Event

The event, set for July 16-19, 2025, will take place across all 445+ locations, the company says.

Team in blue shirts celebrating Xtreme Days of Customer Appreciation event

Page 32 of 236

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.