The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Donna Williams has been appointed as Chairwoman of the Board for 2025. Williams is vice president of product management at POOLCORP, a wholesale distributor of swimming pool equipment, parts and supplies, and related outdoor living products.
Williams played a key role in the formation of PHTA in 2019, the result of a merger between the Association of Pool & Spa Professionals (APSP) and the National Swimming Pool Foundation (NSPF). She served on the APSP Board previously and continued to serve on PHTA’s first Board of Directors.
Williams joined POOLCORP in 2007 and, through her leadership roles, has consistently displayed a commitment to growing the industry and enhancing the customer experience through innovation of products and services while advocating for professionals to engage with the national association and local chapters. Williams’ deep understanding of the pool, spa, and hot tub industry will help guide PHTA in fulfilling its mission and developing new initiatives in 2025 and beyond.
PHTA is also pleased to announce its Executive Committee for 2025:
- Chair-Elect: Scott Frost, Fluidra
- Treasurer: Matt McDermott, Heritage Pool Supply Group
- Secretary: Caley Gibbs, Gib-San Pool & Landscape Creations
- Immediate Past Chair: Joseph Laurino, Periodic Products, Inc.
PHTA’s Board Members at Large include:
- Stuart Baker, Hayward Holdings, Inc.
- Kyle Chaikin, The Chaikin Ultimate Group
- Mike Church, Cody Pools, Inc.
- Gregory Claffey, Pentair
- Tim Colon, Pools of Fun
- Greg Howard, Carecraft
- Ted Lawrence, BioLab / KIK Consumer Products
- Kevin Post, Counsilman-Hunsaker
- Steve Stigers, Watkins Wellness
- Alan Walker, Anthony & Sylvan Pools
- Paul Yates, Teserra Outdoors
“The 2025 PHTA Board of Directors is an incredible group of knowledgeable professionals who are committed to helping PHTA educate, advocate, and elevate the pool, spa, and hot tub industry,” says Sabeena Hickman, CAE, president and CEO of PHTA. “With Donna Williams at the helm, I know the PHTA Board will lead our organization to accomplish great things in the coming year. Congratulations and welcome to all our new board members!”
For more information, please contact Amy Willer, PHTA’s director of content and communications, at [email protected] or (703) 838-0083, ext. 121.
