Watkins Expands Into Saunas

News Graphics Watkins Sauna3

Watkins Wellness has announced the acquisition of Sauna360 Group Oy (“Sauna360”), a leading global manufacturer of saunas under the Finnleo, Tylö, Helo, Kastor and Amerec brands. The companies make traditional, infrared and wood-burning saunas, as well as steam showers, rooms and generators, with a heavy market presence in Europe and the US.

The transaction is expected to close in the third quarter, subject to regulatory approval.

“We are thrilled to welcome Sauna360 to our organization and to expand our portfolio of industry-leading products aimed at promoting wellness and helping our customers feel good and live well!” says Vijaikrishna (VJ) Teenarsipur, president of Watkins Wellness.

“Sauna360 brings a wealth of industry knowledge and expertise to our business. We look forward to leveraging the synergies between our businesses, which will allow us to better serve our dealer partners, consumers and ultimately, the growing wellness market.”

“I am very pleased for Sauna360 to become part of Watkins Wellness. Sauna360’s business has grown in recent years, and becoming part of Watkins Wellness will further strengthen our capability and ambition to be a leading sauna player. The dealer distribution strategy, common focus on wellness and similar company cultures make this a true strategic fit,” says Pekka Lettijeff, president and CEO of Sauna360 Group.

Founded in 2008 as a merger between two leading sauna companies, Helo and Tylö, Sauna360 brings decades of industry knowledge and experience resulting from a strong history, with Helo’s origin dating back to 1919 and Tylö’s to 1949. The company is headquartered in Finland and has approximately 180 employees located in Finland, Sweden, the United States and England.

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