Bathing Brands, a leading innovator in the wellness and sauna industry, is excited to announce the launch of World Sauna Group. This new brand is set to deliver a world-class selection of saunas, heaters, wooden materials, cold/hot water immersion tubs, and accessories from Estonia and Finland, recognized globally as the heart of authentic sauna culture.
Headquartered in Wheeling, Ill., and with an office in Tartu, Estonia, Bathing Brands operates 150,000 square feet of Experiential Bathing Splendor.
“Our 55-year heritage, team of talented bathing enthusiasts, and cultural determination to Revolutionize Brands, will help drive World Sauna Group success,” says Dave Sadowski, CBE (Chief Bathing Enthusiast). “We are thrilled to share our products and passion with retail showrooms!”
With an emphasis on quality, variety, and innovation, World Sauna Group will partner with carefully selected pool and spa retailers to bring a wide range of products to communities throughout North America. World Sauna Group Dealers will provide both wellness enthusiasts and sauna connoisseurs with access to unique, pre-engineered, and authentic sauna experiences. World Sauna Group showrooms will help consumers discover their ideal bathing experience though a dynamic sales and marketing system involving product displays, marketing materials, lead generation, training, technical support, and more.
The official debut of World Sauna Group will take place at the International Pool | Spa | Patio Expo (IPSP) in Dallas, Texas, from November 12-14, 2024. World Sauna Group will showcase the largest display of sauna products ever seen at the event. The 50-by-70-foot display area will feature world-renowned brands such as Auroom Wellness, COZY Heat, DecNord, Ecosauna Project, FINSAUNA, Haljas, Harvia, Hukka Design, IKI, iSauna, Inmedias Res, KOLO, Narvi, Rento, Saunum, and Zone Speakers.
Representatives from these esteemed brands will be present at the IPSP show, offering their expertise and showcasing the rich history, craftsmanship, and innovative technologies behind these outstanding products.
“This is a landmark moment for Bathing Brands as we introduce World Sauna Group to the North American market,” says Mark Raisanen, VP of Retail Programs. “Our initial focus is on bringing the unmatched craftsmanship and heritage of Estonian and Finnish saunas to more people, while partnering with retailers who share our commitment to quality and customer experience.”
Retailers interested in adding these high-demand products to their stores are encouraged to visit World Sauna Group in Booth 8102 at the show to explore exclusive partnership opportunities.
For further information, please contact David White, director of strategic marketing at Bathing Brands, via email at [email protected] or by calling (800) 957-2862 ext. 110.
