O2 Investment Partners Unveils Azureon: A Premier Pool Services Platform with Strategic Leadership Appointments

O2 Investment Partners is excited to announce the official branding of its pool services platform, established in June 2024. This platform unites five esteemed pool service companies: The Aqua Doctor, Chaikin Ultimate Pools, Cool Pool & Spa, Gorlin Pools and Spas, and Rainbow Pools, under the name Azureon.

The vision of bringing together the premier companies, personalities, and leaders in the swimming pool industry has led to the formation of Azureon!

According to O2 Investment Partners, Azureon will provide unparalleled experiences for associates, customers, future partners, and suppliers. Its mission is to create a market leader in pool care, and is actively seeking like-minded companies to join the platform.

To lead this initiative, they are assembling a distinguished senior leadership team, including two key

appointments who bring unparalleled expertise and industry influence:

  • Chief Operating Officer (COO) – Isaac Keselman: As the founder and CEO of The Aqua Doctor, Keselman is renowned for building one of the most efficient and high-performing companies in the pool industry. His leadership extends to various industry associations, including his current role as vice president of the Northeast Spa and Pool Association (NESPA). As COO, Keselman will drive organic growth, implement best practices, work with supplier partners, and enhance operational efficiency across the Azureon platform, ensuring the brands deliver an exceptional customer experience.
  • Chief Business Development Officer (CBDO) – Kyle Chaikin: An established and respected leader in the swimming pool industry, Chaikin serves as the president of Chaikin Ultimate Pools and is the immediate past president of NESPA; Kyle currently sits on the Board of Directors of the Pool and Hot Tub Alliance (PHTA). Kyle is uniquely positioned to spearhead business development efforts with a vast network and decades of service in industry associations. He will leverage his connections to recruit strategic partners and identify growth opportunities, further strengthening Azureon’s market position. Chaikin's heart and soul have been the driving force behind the formation of Azureon, making him the clear choice to introduce and share this initiative while seeking out like-minded industry professionals to elevate the industry.

Keselman and Chaikin will report to John Tisera, Azureon's chief executive officer. This leadership team feels its combined expertise, enhanced by Keselman and Chaikin's leadership and insights, positions Azureon for success and value creation for all stakeholders.

William Laffrey of O2 Investment Partners comments, “Today’s news regarding the Azureon brand name and leadership appointments reflects all the hard work that has already gone into establishing the business as a leader in the pool care industry. We are excited about the future and confident that this is the right team to exceed our goals.”

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