Local Veteran Brings First California Pools Location to Temecula

California Pools is breaking ground with a franchise deal to bring its services to the Temecula market. This is the 16th California Pools location in California, with this location set to debut by April 2024.

Acquaintances turned business partners, the new location will be owned and operated by Ron Marquez and Laron Daffin. Marquez served in the U.S. Marine Corps for over two decades before he became a project manager for a different California Pools franchise while he earned a degree in manufacturing and engineering. Daffin has been in the construction industry since he was 17, working on a wide range of projects before focusing mainly on pools for the last 20 years.

When the two crossed paths by chance in 2022, Daffin quickly became a mentor for Marquez. The duo clicked immediately and the next move was simple — by combining Marquez’s leadership and project management experience with Daffin’s network, pool and construction industry knowledge, they decided to venture into business together. Knowing the history and quality of the California Pools franchise system, it didn’t take long for them to know it was time to bring one to their hometown.

“We are excited to give people their dream and be a part of making memories for them,” says Marquez. “California Pools provides great service and quality to its customers, and to be able to continue to provide that to our community is something we pride ourselves on.”

Since 1952, California Pools has guided countless homeowners through the process of creating their dream backyard retreat. The franchise says it has a trusted process for delivering a customer’s dream by offering a turnkey solution for custom pools, spas, waterscapes, landscapes, and much more. By working directly with the customers and trusted local sub-contractors, California Pools streamlines what can be a difficult and costly headache into a dream-made-real.

“We’re looking forward to adding Ron and Laron to the California Pools family as we expand our services into the Temecula market,” says Steve Terry, president of California Pools. “Our goal has always been to turn peoples’ backyard dreams into a reality. With Ron and Laron’s help, we’re going to help bring paradise right into the backyards of the Temecula community.”

To learn more about California Pools and its franchising opportunities, please visit www.franchisecp.com.


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