David GoldmanBuilder3 Steps to Creating the Ultimate Pool ExperienceThree steps that will cultivate excitement — and more sales.August 3, 2017RetailWhy Automation is Not OptionalFor today's consumers, the ability to automate water chemistry, pumps, features, etc., is an expectation.September 15, 2016Page 1 of 1Top StoriesBuilder2026 Awards of Excellence: Gold Winners (Part 1)Throughout October, we’re announcing the winners of the Pool & Hot Tub Alliance’s prestigious Awards of Excellence. The first installment of Gold-winning projects pairs striking design with the technical skill and craftsmanship that bring each vision to life.Business OperationsHow AI is Redefining the Modern Pool BusinessSpasOne Goal, Two Standards: How PHTA-6 and UL 1563 Were HarmonizedSpasThe Perfect Hot SpotSponsored ContentOne System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud