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Vance Gillette

Vance Gillette is an outspoken proponent of the pool and spa experience. An industry leader with 47 years of experience, he has traveled extensively through the U.S., Europe, Canada and Australia representing such prominent firms as Arneson Products, Jandy Products, Teledyne Laars, Waterpik Technologies, Zodiac Pool Systems and now…Vance Gillette Ventures.
Builder
Driving Consumer Demand
To grow the pool and spa industry, we need to appeal to the deepest desires of our customers.
July 19, 2022
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Retail
Vance Gillette: Why Customers Leave
Understanding why your customers decide to take their business elsewhere is critical, if not at times a little painful.
April 18, 2019
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Builder
Vance Gillette Blog: Economic Optimism
Economics is all about perception, but the current reality is much brighter than it has been for some time.
April 29, 2014
Service
California Drought: Why We Must Act
California is experiencing its most severe drought in 500 years. This poses a dangerous threat to the pool and spa industry — but luckily, there's a lot you can do to help.
January 24, 2014
Builder
Reach Out to New Industries, Grow Our Market Share
In his last blog post, Vance Gillette argued that the pool and spa industry needs to partner with other industries to reach more consumers. Here, he shares a few ideas of where to start.
November 7, 2013
Trade Shows
Cross-Pollination: The Potential of Industry Outreach
If we want to better promote the pool and spa industry to consumers, builders need to partner with pros in other industries. One place to start: landscape architects.
October 10, 2013
Retail
Vance Gillette's Advice to Young Professionals
According to Vance Gillette, young people are the lifeblood of the industry. Here, he shares words of wisdom for the young professionals just beginning their careers in the pool and spa industry.
September 10, 2013
Home
Innovative Marketing
Industry icon Vance Gillette explains why the pool and spa industry needs a marketing overhaul.
September 3, 2013
Retail
Vance Gillette's Philosophy: D.O.N.E.
With decades of experience in the industry, Vance Gillette knows what it takes to be a success. Here, he explains D.O.N.E. and how it can help you make more sales.
July 9, 2013
Retail
The Servant Leader
Vance Gillette sees a need in the industry: better leadership. Here, he explains the qualities a "servant leader" must have — read it and see how you can change your approach.
May 2, 2013
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