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Matt Giovanisci

Matt Giovanisci is the creator of Swim University and has more than 15 years of experience in the swimming pool and hot tub industry. He is also an award-winning web designer and has been featured on Martha Stewart Radio as a pool and spa care expert.
Service
YouTube Case Study: How To Properly Shock A Pool
I talk a lot about shocking. I have used it to cure so many problems — it’s kind of like rebooting a computer in that it fixes most of what’s wrong.
August 16, 2012
Home
10 Dos And Don'ts Of Twitter
Twitter is a social networking platform unlike any other. For businesses, it's a place where like-minded industry professionals and customers can share stories, ideas and useful content. It's also a great place to meet people in the industry or reach out to high-level contacts that would otherwise be hard to reach.
August 6, 2012
Retail
Listen To Your Customers
In our modern world, there are so many different ways to advertise and market your products or services to consumers. The list gets bigger and bigger by the day. In addition to traditional methods like television, radio and newspaper ads and billboards, now you’ve got options for banner ads on websites and social networking. I could go on for hours. However, there is only one method of marketing that is time-tested and proven to be the most effective — word-of-mouth.
June 26, 2012
Home
How to Make a YouTube Video for Your Business
Follow these tips to make successful YouTube videos for your pool and spa business.
May 31, 2012
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Service
YouTube Case Study: How To Open An Inground Pool
Over this past weekend, I decided to put together an informative video using some of the tips I mentioned in my blog post. I scheduled a day, wrote a script, and spent an entire Saturday filming.
May 31, 2012
Home
Pinterest For Pool Pros
If you haven’t heard by now, Pinterest is taking the Internet world by storm. This young startup, with a brilliant but simple idea, is now one of the biggest and most talked about social bookmarking sites in the world. What’s more important is that it can help your spa and pool business.
May 17, 2012
Home
Top 10 Twitter Tips For Pool And Spa Pros
Not on Twitter yet? Do me a favor. After you get done reading this article, sign up for an account and follow these 10 tips to kick-start your Twitter presence.
May 3, 2012
Pools
The Backyard Industry Needs To Come Together, Or Risk Falling Apart
The swimming pool industry is no longer a young, start-up industry. It’s old, sick and dying. It has taken the form of the cranky old man who sits on his front porch just waiting for a group of kids to set foot on his lawn, just so he can have the satisfaction of yelling, “Get off my lawn, you no good hoodlums!” We need leaders with big voices to show the world that the pool industry is worth looking at again. Objectives should include:
April 10, 2012
Service
Three Cheap Marketing Tips For Small Pool Service Pros
If you have a pool service business, then you should know that the most important thing to your business is attracting customers. Without customers, you really don’t have much of a business, do you? In order to get customers, you need marketing.- Always fine-tune your email list with every effort.
April 3, 2012
Home
The Importance Of Educating Your Pool And Spa Customers
When I worked in a pool store, I was considered “The Golden Child.” I was a know-it-all, and everyone came to me with their pool questions: “How much shock do I need to add?” “Why does my pool look like a black lagoon?” “How do you keep these darn ducks out?” They all came to me.
March 14, 2012
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How to Get Algae to Give Your Pool a Bad Review
Algae control in swimming pools demands a multifaceted approach.
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Business Operations
Managing the Margins
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Service
Rudy Stankowitz: Don't Do This to Yourself
Because vermiculite retains so much moisture, on my first pass, I leave the surface rough to speed up evaporation.
Builder
The Vermiculite Touch
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