Larry AdamsLarry is a freelance writer living in Chicago.RetailGetting Americans To Understand Sauna CultureOne of the more universal frustrations experienced by U.S.-based sauna dealers, distributors, and manufacturers is the lack of knowledge about saunas and a dearth of experience about the sauna lifestyle.June 8, 2011RetailSauna Sales BrightBy most measures, the sauna industry is hot. The statement might be trite, it might be clichéd, but the sentiment rings true. Industry and association leaders project overall growth, manufacturers are releasing new products, and the largest sauna manufacturer in the industry reports an upswing in sauna dealers.June 6, 2011Page 1 of 1Top StoriesBusiness OperationsManaging the MarginsImplement these best practices to successfully boost your price margins.ServiceRudy Stankowitz: Don't Do This to YourselfBuilderThe Vermiculite TouchWater TestingTest the Water (Part 2)Sponsored ContentHeritage Pool+ — Your Trusted Partner 24/7