Larry AdamsLarry is a freelance writer living in Chicago.RetailGetting Americans To Understand Sauna CultureOne of the more universal frustrations experienced by U.S.-based sauna dealers, distributors, and manufacturers is the lack of knowledge about saunas and a dearth of experience about the sauna lifestyle.June 8, 2011RetailSauna Sales BrightBy most measures, the sauna industry is hot. The statement might be trite, it might be clichéd, but the sentiment rings true. Industry and association leaders project overall growth, manufacturers are releasing new products, and the largest sauna manufacturer in the industry reports an upswing in sauna dealers.June 6, 2011Page 1 of 1Top StoriesBuilder2026 Awards of Excellence: Bronze WinnersFrom stunning residential retreats to impressive commercial installations, explore the projects that earned Bronze honors in the 2026 PHTA Awards of Excellence.EducationReading the Room Without Losing YourselfBuilder2026 Awards of Excellence: Silver WinnersChemicalsPool Power PyramidSponsored ContentIndustry Spotlight: LG Electronics