Larry AdamsLarry is a freelance writer living in Chicago.RetailGetting Americans To Understand Sauna CultureOne of the more universal frustrations experienced by U.S.-based sauna dealers, distributors, and manufacturers is the lack of knowledge about saunas and a dearth of experience about the sauna lifestyle.June 8, 2011RetailSauna Sales BrightBy most measures, the sauna industry is hot. The statement might be trite, it might be clichΓ©d, but the sentiment rings true. Industry and association leaders project overall growth, manufacturers are releasing new products, and the largest sauna manufacturer in the industry reports an upswing in sauna dealers.June 6, 2011Page 1 of 1Top StoriesPoolsThe Mid-Range PoolAs buyers rethink budgets, space and long-term value, vinyl and fiberglass package pools are finding new momentum as flexible, attainable options for todayβs backyard.SaunasThe Smart SanctuaryBuilderNext Level Pool HydraulicsChemicalsTransporting Pool and Hot Tub/Spa Chemicals SafelyBuilder2026 State of the Industry: Builder Report