Michael PopkeMichael Popke is a freelance writer based in Madison, Wis., and a former editor at AQUA and Athletic Business. He now owns Two Lakes Media and has won awards for his writing.RetailThe Evolution of Cover Lifting DevicesLess than a quarter century ago, spa cover lifting devices didn’t exist; today, they come standard with just about every spa cover sold.February 18, 2021RetailSpa Covers: Conquering COVID ChallengesFrom material shortages to workplace restrictions, spa cover suppliers share how they adapted during the pandemic.February 11, 2021BuilderWelcome to the NeighborhoodA New Jersey company becomes the go-to builder for a neighborhood of homes with high-end pools — all heavily equipped with Pentair products.November 23, 2020RetailLongtime Pentair Dealer Began Preparing for 2021 Pump Regulation Years AgoThe following content is supported by one of our advertising partners. To learn more about sponsored content, click here.October 14, 2020BuilderBetter Than the First TimeThe following content is supported by one of our advertising partners. To learn more about sponsored content, click here.August 14, 2020RetailSelling APCs in an Online WorldRetailers share best practices for selling automatic pool cleaners in today’s market.August 11, 2020BuilderDare to Be DifferentA Nebraska pool builder helps convert a client’s backyard into a ‘crown jewel’ destination for his family and employees.July 28, 2020BuilderPartnership Between Pool Builder, Landscape Architect Leads to Gorgeous Award-Winning Backyard ProjectWhat began as a simple project involving the design of a small in-ground pool and the addition of a second garage eventually evolved into a grand backyard oasis.July 16, 2020BuilderChallenge AcceptedA New Jersey landscape designer and pool builder dared to go where his peers refused to tread.February 25, 2020BuilderPartners in Success: How One Pool Equipment Manufacturer is Helping the Brick-and-Mortar BusinessNo matter the pool — whether a million-dollar project in California or a modest installation in a rural Wisconsin backyard — Pentair is there.November 12, 2019Previous PagePage 5 of 6Next PageTop StoriesBuilderSmall Business With a Big ImpactA Wisconsin sauna builder is making big moves in his local community and beyond, for the good of expanding his small business and promoting the healing benefits of sauna.Builder2025 Awards of Excellence: Gold WinnersLegislationPump Motors, Heaters, and Controls Face Legislative ChangeBuilderDesigning Rooftop and Podium Deck Pools and SpasSponsored ContentStay Ahead With Heritage Pool+
