Michael PopkeMichael Popke is a freelance writer based in Madison, Wis., and a former editor at AQUA and Athletic Business. He now owns Two Lakes Media and has won awards for his writing.BuilderPartners in Success: How One Pool Equipment Manufacturer is Helping the Brick-and-Mortar BusinessNo matter the pool — whether a million-dollar project in California or a modest installation in a rural Wisconsin backyard — Pentair is there.November 12, 2019BuilderOn Top of the WorldWhy one boutique builder opted for Pentair equipment to power an epic pool atop a $180 million home.September 17, 2019BuilderZ Poolform System Revolutionizes Concrete Coping ProjectsThis new way to create concrete coping is saving builders time, money and stress — and it gives superior results over traditional forming methods.August 20, 2019BuilderTwice As NiceA complex two-level project showcases the power of Pentair’s customer service and generates interest from HGTV.June 25, 2019BuilderDream Home, Dream PoolMasterful attention to detail helped Texas Pools craft this one-of-a-kind backyard paradise.April 30, 2019BuilderFire and RainThe following content is supported by one of our advertising partners. To learn more about sponsored content, click here.March 19, 2019HomeOlympic Gold Medal Cheater Riles Former Swim RefFor three years, I was a USA Swimming-certified stroke and turn official, which means I stood at the end of a pool for hours making sure each and every swimmer in my lane (or, as was more typical, my lanes) legally executed their strokes. If not, it was my duty to disqualify that swimmer. Most of the DQs I issued were to kids 14 and younger, and I'm pretty sure the majority of them knew they screwed up before I even raised my arm to report the infraction to the head referee.August 9, 2012PoolsDigital Specifications1. High-Resolution PDF filesWith the correct settings, you can send a single high-resolution PDF file. To ensure the best quality for your ad:September 10, 2007Previous PagePage 5 of 5Top StoriesBusiness OperationsThe Excitement of a New StoreWith a brand-new retail outlet, this pool and spa dealer is creating an all-encompassing customer experience.Service2024 State of the Industry: Service ReportServiceRudy Stankowitz: Strange Customer SnapshotsRetail2024 State of the Industry: Retail ReportSponsored Content$500 Consumer Rebate on the Latest Tech