How the Right Financing ​Can Help Your Business​

Overview and learning objectives:

• Gain a general overview of financing by learning the basics of loans, including:
  • finance terms/vocabulary
  • payment options
  • the difference between rate and APR 
  • unsecured loans vs credit cards or home refinance
• Gain insight into how offering financing makes it easier for your customers to commit to purchasing a pool, helping you close more sales and grow your business
• Learn how to seamlessly incorporate financing into your sales pitch
• Learn how to choose the finance partner that will lead to the best results for your company
• Discover the value that respected finance partners bring to the pool industry and its customers 

Presented by: Sarah Bess

​Sponsored by:

SPEAKERS:

​Sarah BessSarah Bess is the Director of Marketing for Lyon Financial. Bess joined the company in 2015, bringing with her an extensive background in sales and business development. Her experience has aided Lyon Financial in funding in excess of $1 billion loans in 2021, as well as growing a base of more than 8,000 pool professional partners nationwide. In her spare time, Bess enjoys spending time with her husband and three sons.

ABOUT LYON FINANCIAL:

Lyon Financial is a respected loan consulting firm specializing in swimming pool and home improvement financing solutions. Founded in 1979 in California by Richard “Dick” Lyon, Lyon Financial is now based in Mooresville, N.C. The company works with contractors and their customers nationwide to make backyard dreams come true by providing affordable loan options.​